Being A Copywriter: Becoming A Copywriter With No Experience

Being A Copywriter: Becoming A Copywriter With No Experience

Copywriting is a tailor-made career because:

• Companies are hiring copywriters as never before
• Most copywriters today work remotely
• A good copywriter can earn up to six figures
• Copywriters do not need formal training or education.

What Is A Copywriter?

A copywriter is someone paid to write ‘copy’ with words designed to prompt action. Copywriting connects to the act of promoting or selling a business, organization, brand, product, or service, which makes it by definition, a form of marketing.

Copywriting takes a wide variety of forms:

• Advertising
• Websites
• Emails
• Blog posts
• Landing pages
• Brochures
• Presentations
• Video scripts
• Headlines
• Product descriptions
• Lead magnets
• White papers

3 Types Of Copywriting Jobs

If you want to tap into all that copywriting demand, there are three main ways to do it:

• Work as a staff copywriter at an agency
• Work as a copywriter for an in-house marketing team
• Become a freelance copywriter

How To Become A Professional Copywriter

1. Know The Market Inside And Out

People have romantic notions about what being a writer is like until they look at the numbers. Yes, you should pursue your passion, but you should also know how to feed yourself.

Research and learn how much do copywriters make in any given industry, what the asking price is for your skillset, and how many rows of teeth the competition has. Realize that you are entering a shark-infested ocean.

For instance, did you know that reporters, correspondents, and broadcast news analysts earn a median salary of $38,870 per year in the USA? Technical writers, on the other hand, earn $111,260 per year. However, automated machines will likely replace them.

2. Believe In Yourself

Belief is 100% necessary for success. For instance, people teach kids from a young age that creative careers are financial suicide and that liberal arts majors get no love. As a result, if these kids have talent and motivation, they cannot escape the notion that a career as a professional writer is kind of a failure. The kids believe that they will fail even before trying.

Do not do that. Take stock of your skillset, interests, situation, passion, and time. Only you know if you can give this writing thing a chance. In addition, only you know if you have a reasonable chance of success.

3. Try It Out For Fun First

Assign yourself a mock project as if it were from a client. For example, if you want to be a copywriter, visit your nearest store, grab a bottle of juice, and read the copy on the can, then make it better.

In addition, you can find an easy assignment that you can do free. Look for unpaid internship opportunities. Take work for pennies on the dollar. The point here is not to make money yet but to see if you like the work.

4. Be Ready To Fail And Get Rejected

A professional copywriter has a few important milestones. One of them is when you earn your first sale. Your confidence shoots through the roof. Then you realize that even if you love writing and are good at it, others may not agree. It is one thing to write free, another to write for money, and another to do it so often and well that you can turn it into a full-time job.

This is the make-or-break point for all professional dreams. How well do you respond to failure and your biggest fears? Can you live with scars?

5. Do Not Specialize When Starting Out

Scaling a specialist strategy is easier than scaling a generalist strategy. That is why some copywriters only write for dentists and some for SaaS companies. However, you do not have to decide on your niche from the start, in fact, you should not.

Instead, try writing for different clients and industries as possible. Write different types of content. Make sure you understand copy in every part of the digital marketing funnel and buyer journey. Play around with charging different rates and putting together custom packages. In addition, pay attention to what clients want the most, what they ask for that you do not offer, and what gives you the best ROI in terms of your input, and the client’s output.

6. Learn How To Brand And Sell Yourself

You will notice that most people do not care about your writing pedigree or actual writing chops as you get more clients. They base their decision to work with you on whether they like you and if you have good testimonials both in-person and online.

That is why you need to learn to sell yourself. Most writers think that their writing should speak for itself. However, the world does not work that way. You have to make an argument for why you are the right long-term partner.

7. Do You Love Copywriting Enough To Do It Full Time

Even if your name is not on the first copy you sell, you get published the moment your client puts the copy out there. Therefore, go treat yourself. This is what most aspiring writers around the world work towards for years. Give yourself a big pat on the back.

Most writers keep their full-time jobs and write on the side. However, if you are hungrier, and see yourself living the ‘writers’ life’ ad doing it full-time, act on it. You can start a blog, write a business book, or start an agency.

In Conclusion;

You have to be more afraid of not trying. Being a copywriter is just one type of dream and journey. Maybe you want to be a life coach, startup billionaire, or a professional organizer. Whatever your dream is and no matter how different it is from your day job, do not be afraid to try it.

If you are looking for a company to work with and expand your copywriting skills, copypeer is a good fit. Sign up today and start earning.