Advertising Copywriter Job Description, Salary, And Freelance Jobs

Advertising Copywriter Job Description

If you have a flair for creativity, are good at pumping out well-written content, and are imaginative, then working as an advertising copywriter might be the right job for you.

 

Just as the name suggests, an advertising copywriter is responsible for creating slogans, words, and scripts that complement advertising visuals. The job role depends sorely on your communication skills since you will be using them to draw your audience’ attention and deliver your message effectively.

 

Practically, a copywriter must be able to write at length and paraphrase technical subjects. Advertising content requires continuous detailed revision and rewriting upon client request. Above all, a good advertising copywriter must know his/her way around the advertising industry on top of having good business logic.

 

What Skills do you need to become an Advertising Copywriter?

• An amazing advertising copywriter should exhibit the following:
• Be creative and talented for the task. The ability craft content with images and words in a manner that appeals to people is the secret to thriving in this industry.
• Precision and attention to detail
• Excellent writing skills including good grammar and spelling
• Ability to work in a team and exhibit communication skills
• Positive reception towards constructive criticism
• Ability to work under pressure and within short deadlines
• Up to date with current trends and popular culture and good research skills.
• Great organisational skills that includes working within allocated budgets.

 

Advertising Copywriter Job Description

• Coordinating with account executives over client’s requirements, important messages, and target audience.
• Identifying him/herself with the product, rival activities, and target population in the market.
• Putting together presentations and discussing them with the creative director.
• Brainstorming ideas and concepts for the visual and words with fellow team members.
• Compiling numerous copy options that may be presented to the client for critique or approval
• Supervising the production stage, making bookings with the designers, organising with the photographers, and liaising with other production companies.
• Reviewing progress and making necessary changes to the copy until the client is contented.
• Choosing actors and models that will be part of the advertisements.
• Updating and modifying campaigns on social media platforms
• Writing reports.

 

Where can I Work as an Advertising Copywriter?

 

You can find advertising copywriter jobs at:

• Full service agencies
• Media agencies
• Advertising agencies
• Self-employed agency

 

 

Advertising Copywriter Job Requirements

Ideally, you need to attend an ad school or have an advertising copywriter degree to become a copywriter. Although some knowledge in communication, public relations, journalism, media studies and English might be a plus on the side in terms of professional job requirements, a good writer can break into the field without any kind of background.

 




Experience does a great deal in boosting an advertising copywriter’s portfolio. This experience can be through internships or work experience placements, or even within a business-to-business environment. Since you have no direct professional experience, your portfolio is you biggest selling point. Fill it with specs of work-ads that display your amazing ideas and strong copywriting skills. Precisely, you will need a well-designed book that indicates you are ready for the job on day one.

 




When compiling you ad book, you can choose products that you like but not those belonging to companies that have a history of doing great campaigns. For instance, instead of Samsung, do a campaign to promote a line of flash memory drives. Your ideas in this case should be unique, compelling, and strategic.

 




Advertising Copywriter Working Conditions

If you choose to work from the comfort of your home as a freelancer, you get to choose your working conditions.

 

These include:

Travel: this will involve visiting clients, film, and recording studios.

Location: Best suited mainly in cities

Opportunities for self-employment: this is possible for copywriters with rich experience and contracts.

 

Advertising Copywriter Salary

The annual salary for copywriters depends on experience levels and the size of the employer. For a big company, you get higher salaries and attractive benefits.

 




Advertising copywriters with less than five years of experience earn an average of $22500 and $29500. Those with over five years of experience get between $31250 and $62500. Those with decades of experience can earn a salary of up to $150000 per annum.

 




Advertising Copywriter Career Path

Generally, having a passion for writing sets an excellent copywriter apart from the average. Therefore, having an attractive portfolio in your career path is the best way to draw employers and showcase your skills in various ways.

 




If you are starting in a company, you will definitely be paired with an experienced copywriter who will act as your mentor. Your progress as an advertising copywriter will depend on how well you receive criticisms and work on them. If your campaigns are successful and you win some advertising awards, you are likely to be promoted quicker. 







Final Words

If you are really passionate about working in advertising then you need to convey that to a potential employer. Working as an advertising copywriter is one great way to pursue a career in advertising.

 




If you have experience or need to build experience as an advertising copywriter, you can join Copypeer and start growing your career path in advertising.

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