10 Seo Content Writing Tips To Help You Write Search Optimised Web Content
Search Engine Optimization (SEO) is the key to success in digital marketing.
This is because SEO helps a website to rank higher in search engine results pages and to be found by users.
In this article, I will give you some SEO content writing tips to guide you in promoting your website on search engines, which will increase your businesses’ viewership and the success.
Terms And Concepts Used In SEO
Before we delve deeper into how to write seo articles, it is imperative that you understand what SEO and SEO content writing is.
What Is SEO?
According to MOZ, SEO is a marketing discipline that focuses on growing visibility in organic (non-paid) search engine results.
SEO encompasses both technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
SEO is not just about building search engine-friendly websites. It is about making your site better for people too.
What Is SEO Content Writing?
SEO content writing is a way of writing SEO optimized content in order to assist a website to become more visible on popular search engines like Google.
A website that contains well-optimized content will appears higher on search engine results pages, and therefore, get more traffic and sales.
SEO Content Writing Tips
The following SEO content writing tips will help you write good SEO articles:
1. Conduct Proper Keyword Research
Great SEO starts with proper keyword research. Keyword research entails identifying the keywords and phrases that people are searching for and using the keyword in your content.
There are a number of tools for doing keyword research. Some of these tools are free, while others require a monthly or yearly subscription. If you are just starting out, I suggest you use free keyword research tools like Google keyword tool.
Google keyword tool helps you track the number of times that people search for a particular keyword, related keywords, and competition. You can use this information to determine how hard it is to rank for the keyword.
I suggest that you use long tail keywords, which have low competition and at least 1,000 monthly searches in order to see substantial traffic to your website.
You can also determine how hard it is for a website to rank for a keyword using keyword-ranking tools, or you can do a google search to see the kinds of websites that rank for that keyword. If the first page is full of prominent brands, that is a very hard to rank keyword. However, if you see unknown and relatively new domains, you can easily get on the first page of that keyword.
Once you identify the keywords to use in your content, ensure that you maintain a keyword density of less than 3%.
2. Put Your Keywords To Use
Pre-penguin era, being an SEO content writer entailed dumping keywords into your content as many times as possible without regard to the readability of the content.
Nowadays, SEO content writing is a lot different. While it is advisable that you include your main keyword as much as you can in your content, keyword stuffing will not give your content the boost it needs.
By contrasting, stuffing your content with keywords may end up hurting your website and get you deindexed from google.
Both SEO article writing and SEO content writing require that you place the main keywords in a way that maintains a natural flow to your content.
In order for your content to be successful, you should use the keyword throughout the article, and especially in:
- The meta title,
- Within the first one hundred words of your article
- Throughout the article, while maintaining a natural flow of ideas
- In the conclusion paragraph
- In the meta description
However, the use of keywords is wholly dependent on the content’s length. If your content is shorter, for instant, you can use the keyword in the first paragraph alone, and then use other variations of your keyword in different parts of the article.
The golden rule is that, the keyword should appear naturally within the article. In the event that you start feeling that your writing feels a little bit off, then your keyword placement needs to be reviewed.
Your main goal should be to give people whatever it is they are looking for, rather than trying to game the system by using too many keywords in a poorly written article.
3. Use Your Keywords As Subheadings
It is quite helpful not only to your readers but to Google as well, whenever you divide your article with subheadings. This is because, it helps your users to read the article with ease and keep them engaged. Things written in prose tend to bore the reader quickly. If a reader can locate a subheading with ease, they will definitely want to read your content.
Therefore, in the bid to get that SEO rating, it is recommended that you use your main keyword or key phrase and other keywords that maybe given as subheadings for your articles.
4. Use Your Keyword Phrase In The Last Sentence Of Your Article
Just as you included your keyword phrase in the first sentence of your article, so should you in the last sentence of your article.
5. Make Your Content Evergreen
Content is said to be evergreen if it remains relevant long enough after its first online publication.
This is bound to make it more visible and more shared, and ends up boosting your site’s SEO ranking.
6. Proofread Your Content
You can write as much content as you like, but if it is filled with mistakes, you end up losing your credibility as a writer. Therefore, it is paramount that you proofread your work.
You could also ask a friend or hire a professional freelance editor to proofread the article, pinpoint any grammatical errors, and rectify them.
You can also make use of the ‘find’ feature on MS Word, which can help you to avoid simple grammatical mistakes and find overused words in your article.
7. Include A Meta Description
Most of us tend to ignore Meta descriptions because they take a lot of time to write. However, you should ensure that your content has a Meta description because SEO content is almost fruitless without an eye-catching Meta description.
A well-written Meta description helps to improve the click through rate in SERPs.
8. Create Internal And External Links
Search engines give preference to keywords and keyword phrases that contain a hyperlink. So, you should use hyperlinks to articles and products on your site, which you think the client might be interested in based on their search.
This is because Google search always gives such keywords and phrases extra weight and consideration when ranking your website.
9. Encourage Social Sharing
Sharing on social media undoubtedly brings your site more traffic, and earns it more backlinks. Social media sharing publicizes your content around the web, thus more people get to know about it.
It is therefore important that you place share buttons in convenient places to make it easy for your readers to share your content.
10. Do Not Forget A Call-To-Action
What is SEO writing without including a persuasive call to action? The call-to-action is meant to get your audience to do what you would like them to do. Of course, that is the main purpose of your content in the first place. A high traffic long tail keyword always makes an excellent call-to-action.
Content writing is a vital aspect of any blog or business website. Good SEO content brings a lot of organic traffic to your site. It also boosts your ranking on search engines like Google search, which is the ultimate goal of SEO writing.
Every budding SEO content writer ought to make use of the aforementioned SEO content writing tips. Not only will they improve your SEO content writing skills, but also bring the desired traffic to your site, while at the same time boosting the site’s ranking on various search engines.