Link Building Techniques: 98 Link Building Strategies That Will Earn You High Quality Links
125 Proven and Tested High Quality Backlinks Building Tactics
Link building is vital in achieving good search engine rankings. However, building high quality links is a tedious and lengthy process. Gone are the days when buying hundreds of links through spam methods would give a better rank in the search results.
In the present world of SEO, the quality of backlinks matters a lot than the quantity of the links. Thus, you have to follow some superior link building techniques to stay authoritative in the eyes of Google and other search engines.
In this post, we will outline 125 different SEO link building tactics that will help you to build the links a lot more naturally.
1. Guest Blogging
Guest blogging is one of the most popular, simplest, and most effective link building strategies there is.
The idea behind guest blogging is simple:
- Look for high authority websites (such Inc, Entrepreneur, and Huffington Post ) to write content for
- Create an outreach email to request them for an opportunity to host your post
- Create a high-quality piece of content
- Add a few links in the content piece pointing to your site
- Have it published in the high domain authority website.
- Build relationships with the webmaster and influencers that you guest post for.
2. Skyscraper Blogging and Link Outreach
The skyscraper technique is a simple, but effective method of building organic links by using high quality blog articles.
The basic process works like this:
- Step 1: Find link-worthy content
- Step 2: Make something even better
- Step 3: Reach out to the right people
The first step is to identify the very best content in your industry that has tons of referring links and high authority. Secondly, you should figure out how you can create something even better and then publish content on your blog. Finally, you should reach out to all the people who had linked to the original post and request them to add a link to your [even better] resource
3. Moving Man Technique
This is one of the oldest, but most effective link-building tactic. Moving man Technique involves getting links from resources that no longer exist.
There are three steps involved in this method:
- Step 1: Find sites or resources that have changed names, shut down, or moved.
- Step 2: Find sites linking to the old page.
- Step 3: Give them a heads up about their outdated link and inform them that you have a piece of content that can serve the same purpose as the outdated or deleted content.
4. Blogger Outreach for Links
Simply put, blogger outreach is asking bloggers from your field to link to your website.
The strategy is based on a very simple concept:
Instead of sharing your content on social media (and hoping that an influencer in your industry notices it), you can put your content directly in front them.
5. Link Building Through Co-Marketing
Co-marketing (or collaborate marketing) is a marketing practice where two companies cooperate to achieve a marketing goal. Co-marketing sometimes involves sharing the profit that the companies make.
As a link building strategy, co-marketing involves creating content that appeals to industry influencers and to a website’s target audience, then offering this content for free to other website owners in exchange for a link.
A good example of co-marketing for links is creating a very good infographic using data from a number of influential websites, and then asking them to publish the infographic on their blog to supplement information that they already have.
This will benefit the companies through getting high quality content, and your business by getting a link from an authoritative site.
6. Creating Cornerstone Assets Using Data and Industry Research
This strategy involves creating original and insightful information about the industry or niche. Cornerstone assets include original data and research.
This strategy is effective in attracting links because having original research or data means that anyone who wants to writes a new blog article or social media post about the subject will reference your findings through a backlink.
Therefore, having helpful and rare information on your blog can attract thousands of links to your website and skyrocket your website to the first page of google in a matter of weeks.
7. Link Building with Videos
Hosting videos on your website instead of uploading it on YouTube can help you acquire valuable links, particularly if your videos have insightful, helpful, or rare information in the videos.
A good example is Moz through their white board Friday videos, which get a lot of views very weak and an equally large amount of links.
Therefore, if you have been itching to include some video in your backlink building strategy, jump right in.
8. Publishing Industry-Specific Interviews
Just like having original research, having high-quality interviews on your blogs will help you acquire links from other blogs in the industry.
The two elements that will make your interviews very linkable and sharable include:
- Interviewing the right person, such as a key influencer and/or a big ticket customer
- Having insightful questions that will keep readers engaged with insights into successful business practices, customer values, and other topics of note that the influencer talks about.
9. Mentioning Influencers in Your Post
According to Neil Patel, mentioning influencers in your articles will help you to get more links because the influencers are likely to likely to share the article if you mention them.
Getting your article shared by an influencer will help your article to reach a broader audience and make it possible for other bloggers to link to you.
You can get high quality links just by helping people remove broken links on their website.
How does this work?
Just browse a popular blog in your industry and check for broken links.
If you find any broken links, you can send an email to that blogger to let them know their post has a broken link and politely tell them that you have a resource that their readers might find useful.
If they find the resource useful to their readers or relevant to the article, they will be happy to include it as an additional resource.
Infographics are some of the most-shared pieces of content on the Internet. People do not want to scroll through pages of text. They would prefer to scan your infographic and get that information in just a few seconds or minutes.
This is why webmasters love them and use them on a regular basis, and you should start using them too!
A well-done infographic can attract tens or hundreds of links to your website.
To take advantage of this method, simply publish an infographic on your site with an embed link. Then when you get a guest blogging opportunity, publish the infographic on the sites you write for.
Make sure that you publish it on sites that have good traffic and authority. This will give your infographic more exposure, and give you more links and traffic.
Participating in discussions on Quora by answering users’ questions is a very helpful method of generating quality leads and traffic for your site.
Make sure you add value by giving detailed answers, and then include a link to relevant articles on your blog.
Leaving comments on other blogs is still helpful in connecting with new audience and building links. You should aim at doing between 30 and 40 comments a month.
As with every other link building method, make sure that you post helpful and insightful comments and leave your link whenever possible. Instead of looking at blog commenting as just another way of getting a link, try to use it to build relationships with the webmasters. This can help you to get guest blogging opportunities and free links from the website’s resource pages.
Find a niche-related communities, forums, blogs, and social media groups and become an active member in the group. Participation in these will not only help you to gain quality backlinks, but will also help to connect with some interesting and passionate people who you can exchange ideas with.
15. Writing Testimonials and Reviews
Find high authoritative brands that accept reviews on their website, review their product, and services, and earn some quality links on their website. It is a win-win situation for both.
Audit your competitor’s website and analyze their backlink sources. There are many tools available for this purpose (e.g. SEMrush). Filter high authority sites with do Follow links.
Find your potential keywords and plan your outreach strategy to get backlinks from these sources.
17. Turning Your Mentions Into Backlinks
Find websites that mention your brand without a link and turn those mentions into backlinks. In many cases, people mention your brands or products, but they might have not linked to your website. Contact the webmaster and ask him to convert that mention into a backlink.
18. Improve Your Domain Authority
Work on visitors’ engagement in order to improve the search engine ranking of your domain. The more visible you are on search engines, the more likely that someone will link back to your website
19. Build Tools To Solve Problems In Your Industry
Build a tool (either free or paid) that that helps your audience solves some of the problems they struggle with.
While it can cost thousands of dollars to build a tool, the investment is worth it in form of the incoming links and the extra income that your business will get from subscription.
Further, it is to build links to a tool than a blog post. Additionally, you will get a ton of additional links via reviews, affiliates, or just from happy customers spreading the word online.
20. Provide Sources For Journalist
Signing up at Help A Reporter, Source Bottle, and journalism.co.uk is a great way to earn links and mentions in news stories from high domain authority publications.
Through this service, you can find journalists who are interested in news stories. In exchange for helping them, you will get a link to your website or Twitter.
21. Citation Building
Citations are great for local ranking. A citation is a brand mention without a link to your website. Citations can be in the form of your company's name, an unlinked URL, or even an address and phone number.
If you get a link when doing local citation, that would be great for your brand.
Links will help you improve your search engine ranking, while citations help you get listed in local search results.
22. Offer Scholarship
Offering student scholarships is a great way to earn links, including valuable EDU links.
Create an annual scholarship award and reach out to websites that list scholarships. You can get more links if you start a competition and create buzz about it on social media.
23. Get Link On Resource Pages
Build resources that can be linked to by other people in the industry. To get links from high authority websites, your resources need to be of outstanding quality, and offer insightful information that people cannot find anywhere else on the internet.
24. Offer Free Products For A Review and Backlink
An effective link building technique for e-commerce websites is finding bloggers on Instagram and sending them a product to review. This will earn you a link back to your website or product page and possibly a ton of purchases.
25. Send Job Opportunities To Local Colleges
An easy way to get Edu backlinks is to email your job offers to universities and colleges. Make sure you send a detailed document that they can upload to their website and a poster that they can put on the notice board.
If you have many images that you do not use yourself, it makes sense to make the most of them images. One way of doing this is creating a directory on your website for industry specific images. You can also upload them to free image sharing sites and ask people to use them free, but offer a link back to your website. You can also turn the images into slide shows or flips books and upload them to websites that offer links.
Send an email to websites that link out to your competitors’ sites and inform them about the resources that you have on your website.
Create a reddit account and engage users on the website by posting relevant and helpful information. Once you create reputation on reddit, you can post your links on the subreddits and get high quality links, shares, and traffic.
29. Content Syndication
Content syndication is the process of publishing your content on third-party websites. In order to become successful in content syndication, you have to write high quality content and make sure that it is highly sharable and linkable. You should then contact high authority sites like Inc. and Business Insider and pitch them your content.
30. Link out
Use your content to link out to people within your industry in order to gain favour with them. If you link out to someone and inform them about it, they would be more receptive of offering links to you in the future or simply give you a mention or a retweet on their social media account.
Create internal links in order to transfer domain authority throughout your website. You can do this manually every time you create a new post of use a CMS plugin that automatically hyperlinks a certain word every time it appears on your website.
An RSS feed will help you create links through syndication or whenever people use your content without your permission.
Include your website URL in your widgets and plugins before you submit them to widget directories. This way, you will get a link from the widget directory and from any users of your plugin or widget.
Do you know of an awesome place that people would like to view? If so, simply set up a web can and submit the feed to EarthFeed and other high authority web cam directories.
35. Web App Directories
If you have an app or are thinking of creating one, you can submit it to web app directories to get links back to your website.
Create high quality content and upload it to web 2.0. Original content will pass a lot more value, and even has the possibility of ranking for long-tail queries in the SERPs.
This one is a no brainer. If you have video content, make sure you are getting links from all that hard work. Submit the video to Vimeo, YouTube, VK, and other video sharing sites.
Create a theme and upload it to template directories for links. You can also host the template on your own site as bait for attracting links from website design blogs.
Submit press releases to syndication sites and add a link in the body of the press release. Most press release directories are overused and spammed, so, never leave more than one link in your press release.
Submit your podcast to podcast directories for links. You can create a podcast easily by reading one of your blog articles and recording it.
If you have any PDFs, PowerPoint Presentations, word documents, or any other documents, you can submit them to SlideShare, Scribd, and Issuu. These sites and get a link in return.
Create some logos and upload them to logo sharing directories. You can also submit your own logo to the directory for a link.
If you have created an infographic for one of your blog posts, submit it to infographic directories or blogs. Here is a list of 27 infographic websites you can check out
44. eBook Directories
EBooks are great for building an email list. What you can also use them is to get some quality backlinks by submitting them to eBook directories.
If you do not have an eBook yet, you can reformat your blog content into an eBook.
45. CSS/HTML5 Directories
If you did a great job designing your website or blog, you can submit it to CSS/HTML directories to get links.
46. Company Directory Submissions
You can submit your site to general company directories. You really do not even need an actual company; you only need a website. You can submit your company to local directories to make the submissions more relevant.
47. Blog Directories
Look for high quality directories like Alltops and submit your blog to them. Make sure you only submit your website to high quality directories.
Do you have a 1-800 number? Get it listed in 1-800 Directories and get a link in return.
Look for websites that give links in exchange for a testimonial. The good thing about testimonials is that you just need a few words about your experience using their website or product to get your link.
50. Get A Column On A Magazine
This is similar to guest posting, only that you get a permanent writing position on the magazine. In exchange, you can add links inside the content you write in addition to the author link.
Look for opportunities to be interviewed about your industry. Even a 20-minute interview can get you can earn you a few high authority links.
Enter writing and guest blogging contests. The good thing about this is that you will get a backlink to your website if you win and the cash prize.
Write a white paper that outlines how an entire sector of an industry works from top to bottom. Any well-written content will usually attract links from webmasters because it acts as a reference for future work on the subject.
Dedicate a page or category on your website where you will upload regular webinars. These will help you attract links over time.
Creating controversial content is an awesome way of attracting links. If you raise a controversy about a well-regarded fact, people will likely link to you when writing about that topic or to simply say how wrong you were.
Writing content about a seasonal event can get you a lot of links. You can create seasonal content on a number of things including, Valentine’s Day, Christmas, Halloween, or an industrial specific event.
You can crowdsource on ideas or software. If you have a really good idea and get experts in your field involved, you will score thousands of links just from the publicity that will come from the idea.
58. Helping Webmasters To Update Their Old Content
Look for websites in your industry and ask the webmasters if you can update the content for them.
59. Translating Content
Look for non-English websites and help them to translate their content into English.
60. Transcribing Content
Look for websites that publish podcasts, but have no transcript of the podcast or video, and offer them to transcribe it for them. After you transcribe, you can ask them to add a link to the transcript pointing to your website.
61. Free Logo, Graphic, or Web Design
Offer free web design, free graphic design, or free logos to business owners. You can get someone to do the logo design or graphic design if you do not have the required experience. This will cost you about $10, which is a lot cheaper than other link acquisition methods. For instance, a guest post can cost you between $30 and $100.
62. Give Them Hosting
If you have a server that you pay for and do not use to full capacity, offer free hosting to a few web masters and ask them for a link in return.
63. Fixing Grammar/Spelling
If you notice any grammar and writing mistakes when reading pages on the internet, inform the website owner and politely ask them to link to your website.
64. Finding Malware
You can user tools like Scrapebox to find websites that are infected with malware and inform the owners. They will be glad to give you a link for just pointing it out to them. Just do not visit the website because you will get the malware. Use Whois to find the website owner or their email and send them a message.
65. Filling Gaps in Content
If you are reading an article and notice that it is missing vital information, you can reach out to the webmaster and inform them that their content is missing the information. You can also write it and offer to them, but ask them to include a link to your website.
66. Recreate Dead Content
Look through Archive.org to find any dead content with a lot of links and recreate it. Check all the websites that were linking to the original content and inform them that the old URL is broken, but they can link to your newer resource.
67. Social Media Profiles
Create business pages on popular social media websites like Facebook, Twitter, and G+. These links will not only give you backlinks, but also constant traffic.
68. Social Bookmarking
You can get high authority links from sites like Delicious, Digg, and Pinterest. The only problem with them is that the links do not have that much value because they are easy to abuse.
69. Donate to Charities & Non-Prof
Give donations to nonprofit organizations. Most of them have a donor’s page where they add any people who contribute to their course.
70. Content Acquisition
Find old content and offer the webmaster money to redirect the page to your website. If the page is very old, they probably will not mind doing this.
71. Buy Existing Domains
Buy old domains and create a private blog network. It is important that you host each new website on a separate hosting account and use a different analytics account to avoid penalization.
72. University Student Blogs
Look for a way to get a link from a university website through a student blog. If you are a student, this should be easy. Otherwise, you can look for students and interns and ask them to add your link.
73. Leverage Copy & Pasting
Add a code to your website so that a link is added whenever someone copies content from your website. While people can remove it, you will get links from people who are unaware of the link or people who are genuinely interested in copying your content and giving you credit.
74. Get Links From Copyright Infringers
Conduct a reverse search to find websites that use your content or images without giving you credit. Ask them to give you credit via a link.
Ask your happy clients to write about their experience and give a shout out to your website. You can inform them that they will receive a discount or monetary reward for their effort.
76. Submit To Site Feedback Sites
Submit your site to the website feedback sites like ConceptFeedback.com or Criticue.com to improve get feedback from users about its performance and conversion rates. Apart from the insight you get from other users about your website, you will get high quality links back to your website.
77. Get Your Own Wikipedia Page
78. Join Associations/Organization
79. Chamber of Commerce
80. Better Business Bureau
81. Company registration pages
82. Republishing viral posts from Tumblr and Facebook
83. Affiliate Program
84. Case Studies
85. Complete Guides/Resources
85. Controversy in your industry
87.Covering News First
88. Debunking industry Myths
89. Get listed in "Best Of” Blog Posts
90. Run sweepstake promotions.
91. Ask questions related to your blog niche in any reputed forum and add links to your website
92. Provide high quality things for free
93. Give out your website or blog name when giving our lectures and talks. People who attended me link back to you if the write about the talk
94. Get links from your strategic business partners
95. Buy backlinks from other bloggers (blackhat)
96. Sponsor events at your local schools to get high quality .EDU links
97. List your website on websites that list discount codes and freebies
98. Write high quality content
I was aiming to make a list of 125 SEO back linking methods, but I could not think of twenty eight more methods. If you know of any other methods that can be used to get links, but did not find them in this list, please let me know and help me to complete my list.
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