SEO is a technique used in web publishing to increase web page visibility and traffic for a higher ranking in search engines. In order to write an SEO article, you require good writing skills to make the article interesting and easy to read. In addition, strategic placement of key phrases, keywords, and hyperlinks will boost the readership of your page.
This guide will help you write an SEO optimized article.
Steps on how to write web content for SEO:
1. Select Keywords
Try to think like your audience and use words that best describe the content that they are looking for. Selecting long tail keywords will help you rank higher in SERPs because shorter keyword phrases are very competitive.
For instant, a keyword like "handbags†returns over 272,000,000. However, the keyword "cheap authentic designer handbags†has only 2,010,000 search results. In addition, the main keyword is dominated by some bid brands like mercy’s and amazon. Therefore, it will be harder for your website to rank for the first keyword than the second (long tail) keyword.
2. The Title Of Your Article
The title is the first impression that the customer gets of an article. In addition, it is the most valuable element for search engines to determine the relevancy of an article on a search query. Therefore, it is important to use the right keywords in the title, to provide a good description of the content of an article.
To create a good title:
- Use the selected words in the title
- Make the title descriptive
- Use the most important words within the first 65 characters
3. Headings In The Article
Headings help search engines like Google and users to better understand the content and structure of your article. Just as the title should describe the full article, your headings should describe the section or paragraph. Remember to use relevant keywords.
4. Content Of The Article
The keywords you selected should appear in the content of the article. Note that in most cases only the abstract will appear on the search engines. Therefore, make sure to use the selected keywords in the abstract. The keywords should occur at least once and preferably 3-4 times in a text of 200 words depending on the length of the text. Make sure that your content addresses your audience, rather than search engines. Ensure that the text is readable and do not overuse keywords.
5. Synonyms And Related Words
Users use synonyms or related words at times to find the information provided in the article. In order to match the search query use synonyms and related words. In addition, such words help search engines like Google to understand the topic.
6. Authority (links)
Google and other search engines regard links as votes for webpages. You can improve the ranking of your article pages in the search results list by creating links to and from your article. Social media, personal profile pages, and blog posts are good options for links.
Conclusion
By using all the above-mentioned tips, you can write the best SEO friendly articles. Content generation is more important than ever and if you are not regularly producing content you will lose valuable traffic to a competitor.