What Is A Copywriter's Job Description

What Is A Copywriter's Job Description

Copywriter Job Requirements

Copywriters are responsible for producing engaging and clear content for different advertising channels such as websites and catalogs. Copywriters are employed by agencies both permanently and on a freelance basis to develop advertising concepts. They mainly deliver the words and verbal content that accompanies the visual elements used to advertise products or services. Agency copywriters usually work in close partnership with art directors and have lots of input to the visual elements. Many advertising agencies appoint them as a creative team. The main duties of a copywriter include researching keywords, producing interesting written content, and proofreading their work for accuracy and quality.

The copywriter job description includes the day-to-day activities that a copywriter carries out when performing their duties as a copywriter. The following is a copywriter job description:

1. Writing copy for clients. Writing copy on behalf of clients is the main job description of a copywriter. If you work as an in-house copywriter, you may be writing on behalf of just one business but if you work as a freelance copywriter, you will be able to write for different types of clients and cover a wide range of topics.
2. Editing and proofreading. Editing proofreading is a vital skill for any copywriter and is always necessary. Therefore, editing and proofreading are a significant part of a copywriter’s job description.
3. Writing clean and error-free content for a website to reflect the company’s voice.
4. Proposing copy content in an engaging way for clients and carrying out projects after approval.
5. Meeting with clients to understand their brand voice, target audience, and the message they wish to pass across.
6. Interpreting creative direction and technical information and converting them into persuasive copy concepts.
7. Working with clients to edit and modify the copy to meet their content expectations.
8. Discussing the client’s main message and target audience.
9. Writing and presenting a few options to clients.
10. Brainstorming visual and copy ideas with other members of the creative team.
11. Modifying copy to the client’s satisfaction.
12. Overseeing the production phase.
13. Consulting both internal and external parties to learn their content requirements.
14. Creating and editing original content that is well-researched, accurate, and meets the client’s requirements and deadlines.
15. Conducting research to formulate ideas and support writing.

Copywriters can work as independent freelancers, at marketing agencies, or at in-house marketing departments to produce written promotional materials that make a company’s products more accessible and interesting to potential customers. Copywriters research a client’s brand voice and style requirements to produce front-facing content that persuades customers to use their products and services or explain the company’s goals and mission.