What Is a Digital Copywriter?
What Does A Digital Copywriter Do?
A digital copywriter is someone who writes exclusively for an online audience. A digital copywriter never writes with pen and paper, they instead use a keyboard to create different types of content such as text for web pages, blogs, or social media posts. A digital copywriter specializes in the promotion of businesses through a digital platform. They produce the written content for web pages, either working in an employed position or as a freelancer. A digital copywriter’s job is to engage the reader and motivate them to do something, such as buy a product or service. They may also write copy designed to convey valuable information about a brand, industry, or issue.
The responsibilities of a digital copywriter include:
- Liaising with clients from set-up to completion. A digital copywriter will be checking in with the client regularly, either by phone, email, or face-to-face.
- Tailoring the content and style of individual writing assignments according to their purpose, whether they are intended to sell or inform.
- Carrying out project scoping and creating a clear brief, in order to ensure you understand what the client wants.
- Understanding your target audience. Since you are not writing for the client but their readers instead, you will need to know what interests them.
- Working with creative teams to ensure that the visual elements of the webpage complement the words.
- Identifying key messages. A digital copywriter should understand the main thing that they want the reader to feel and do and how to communicate this powerfully.
- Researching the client's industry and their audience.
- writing for web pages, blogs, and potential for social media, e-books, slogans, and video script
- Identifying fresh and interesting angles for their articles
- Editing their own as well as others' writing
- Input their content to the client's content management software (CMS), when required
- Providing other digital content, such as images and video, if required
- Assisting with business pitches to win new clients or projects.
- Working with their team to review the impact of their work