The Role of a Copywriter
What are the Job Duties of a Copywriter?
A copywriter produces engaging and clear content for different advertising channels such as websites and catalogs. Copywriters might be permanently employed by agencies or choose to work as freelance writers. A copywriter mainly delivers the words and verbal content that accompany the visual elements used to advertise products or services. Agency copywriters usually work in close partnership with art directors and have lots of input to the visual elements. Many advertising agencies appoint copywriters as part of the creative team. The roles of a copywriter may vary from one copywriter to another or with different agencies. However, some roles are common for every copywriter despite their agency or niche. The role of a Copywriter includes the day-to-day activities that a copywriter carries out when performing their duties as a copywriter. The following are some of the roles of a copywriter:
- Writing copy for clients. Writing copy on behalf of clients is the main role of a copywriter. If you work as an in-house copywriter, you may be writing on behalf of just one business but if you work as a freelance copywriter, you will be able to write for different types of clients and cover a wide range of topics.
- Editing and proofreading. Editing proofreading is a vital skill for any copywriter and is always necessary. Therefore, editing and proofreading are a significant part of a copywriter’s job.
- Writing clean and error-free content for a website to reflect the company’s voice.
- Proposing copy content in an engaging way for clients and carrying out projects after approval.
- Meeting with clients to understand their brand voice, target audience, and the message they wish to pass across.
- Interpreting creative direction and technical information and converting them into persuasive copy concepts.
- Working with clients to edit and modify the copy to meet their content expectations.
- Discussing the client’s main message and target audience.
- Writing and presenting a few options to clients.
- Brainstorming visual and copy ideas with other members of the creative team.
- Modifying copy to fit the client’s satisfaction.
- Overseeing the production phase.
- Consulting both internal and external parties to learn their content requirements.
- Creating and editing original copy that is well-researched, accurate, and meets the client’s requirements and deadlines.
- Conducting research to formulate ideas and support writing.
If you are looking to practice copywriting as a career whether full-time or part-time, you can Sign up with us today and become a part of our copywriting team.