Senior Copywriter Salary
A senior copywriter works in a company to generate original written content, usually to advertise, promote or educate a consumer base about an organization’s goods or services. Normally, this position exists inside an established creative department, and the copywriter generates written promotional copy to be used in advertisements across a variety of media. A senior copywriter may work at an outside advertising agency that requires constant original copy generation across a variety of fields for different clients.
A senior copywriter is expected to analyze the needs of his or her company or the needs of clients if working for an outside agency for the goods or services being promoted. They are then expected to generate extensive amounts of original, concise, and memorable written copy to advertise these goods and services. They must be able to tailor their copy by client, expected audience, and format. Their work usually must also take advantage of standard search engine optimization techniques in the advertising field.
A senior copywriter usually must have extensive prior experience in the field as a junior copywriter with smaller responsibilities. The senior copywriter’s education requirements normally include a bachelor's degree in English, creative writing, communications, or a related field. Senior copywriters normally work regular office hours. They must be able to think quickly and have excellent written communication skills, as well as a comprehensive knowledge of various style guidelines.
The tasks of a senior copywriter include:
- Collaborating with design departments, product managers, and business owners to create copy for advertising initiatives.
- Working with the Art Director and designers to ensure the tone and style of their copy are consistent with visual tone and style.
- Developing, writing, and delivering marketing copy for print, web, and other applications.
An entry-level Senior Copywriter with less than 1-year experience can expect to earn an average salary of $57,430 based on 18 salaries. This includes tips, bonuses, and overtime pay. An early career Senior Copywriter with 1-4 years of experience earns an average salary of $70,091 based on 199 salaries. A mid-career Senior Copywriter with 5-9 years of experience earns an average salary of $75,821 based on 512 salaries. An experienced Senior Copywriter with 10-19 years of experience earns an average salary of $79,451 based on 314 salaries. In their late career, 20 years and above, employees earn an average total compensation of $81,659.