Pharmaceutical Copywriting
What Is Pharmaceutical Copywriting
Pharmaceutical copywriting involves taking a pharmaceutical product and finding a creative and unique way to deliver a message regarding it. A pharmaceutical copywriter often writes information-based copy, providing the public with information about what the drug is or what it does. It is up to the copywriter to take a rather dull subject and breathe life into it. Pharmaceutical copywriting job details often include finding a way to make something that is boring, interesting.
A skilled pharmaceutical copywriter can help you create marketing materials to spread the word about your pharmaceuticals, life science therapies, and medical devices. Most medical devices, IVD, pharmaceuticals, and other life sciences products require an explanation. Therefore, a big part of healthcare marketing is education. Medical device companies must tell the story of why they invented a specific product, what makes it unique, how it works, and why it is a good choice for patients.
An experienced pharmaceutical copywriter who understands how to balance explaining something scientific and telling a good story is the ticket for any pharmaceutical company to have effective sales materials. The copywriter can grasp technical concepts and translate them into a copy that engages your audience. Pharmaceutical copywriting involves communicating in terms familiar to physicians and skillfully bridge the gap between science and humanity.
Pharmaceutical copywriting partners writers with their clients; life sciences companies, pharma companies, healthcare organizations, healthcare systems, medical device manufacturers, clinics, and practices, to develop high-quality content that establishes them as thought leaders in their fields. Pharmaceutical copywriting job includes a wide range of activities. A pharmaceutical copywriter must:
- fully understand the product that they are writing about
- understand the benefits of the product
- know the risks of taking the product
- interview and write about patient experiences with the product
- speak with doctors regarding the use of the product
- investigate claims against the drug
- write sales copy for the company
- assist in marketing campaigns in all forms
- Work hand in hand with the company's executives to sell the product in a way that works for them.
When looking for a pharmaceutical copywriting job, whether full-time or part-time, ensure you have the qualifications needed. These qualifications often include some copywriting experience, a degree in marketing, or similar qualifications. Many of these jobs are available online. Freelance pharmaceutical copywriters can find employment advertised through various online forums. Using job boards and freelance websites can help an individual with qualifications to find the specific employment they are looking for.