How to Get Copywriting Clients
Where To Find High-Paying Copywriting Clients
After deciding to pursue copywriting as a career, you now need to find clients. You may be a beginner or a copywriter for some time seeking to find new clients. The following are some tips on how to get copywriting clients:
- Fine-tune your craft. While it is tempting not to limit the sort of work you offer, if you contact a potential client and your services seem too general and broad, you may be rejected for appearing to lack specialist knowledge. Spend some time thinking about your interests and develop a copywriting niche. Developing a niche and fine-tuning the services you offer will enable you to focus exclusively on a certain market and position yourself as a specialist, rather than a writer lacking experience.
- Research. Spend time researching that specific market and create a list of companies you would like to work with. Remember to think realistically about your own earning goals and target those businesses that have the budget for your services. It is simply not enough to collect basic information on a company, try to really understand and engage with how the company currently creates and distributes content. Follow the company on social media and try to identify where their content comes from. Identifying these trends will help you find companies that may require your services and will mean you can tailor your pitch to focus on the benefits and how your service overcomes their pain points.
- Network and make connections. Social media is a great way to build relationships with fellow industry professionals who can open up new opportunities for finding your first client. But you should also think about attending industry events, whether in person or online, to meet other copywriters and companies requiring copywriting services. Engaging yourself in the copywriting world will help you source client leads and help your name to become more recognizable and trusted in the industry. Finding conferences or exhibitions relevant to your niche can be a great way to meet and network with potential clients.
- Run a blog to showcase your skills. Creating and running your own blog based on the industry you are hoping to secure a client in not only showcases your writing abilities but your industry expertise. Look for similar blog posts that are already available on the internet and try to produce better content. Establish the keywords that you want to target and try to optimize your blog posts to these keywords so potential clients can find you.