How Much Does a Freelance Copywriter Make?
Copywriter research, plans, and creates written content for the purpose of advertising goods and services on behalf of a client. This content includes advertisements, slogans, blog posts, emails, sales letters, technical documents, speeches, scripts, and website copy. Copywriters have strong written communication skills, undertake extensive research of the subject to be communicated, and often adhere to style guides in order to fulfill the advertising brief and match the intended tone for a piece of content. Copywriters may leverage marketing data to inform their creative decisions. Copywriters may work within teams at creative agencies, government organizations, public relations firms, publishing houses, and film and TV studios. Many Copywriters work as freelancers.
The tasks and duties of a copywriter include:
- Determining advertising approach and tone of voice, as well as studying products to define principal selling points.
- Writing sales copy for a broad range of media applications including press, radio, websites, television, cinema screens, billboards, catalogs, and shop displays.
- Collaborating with other creative departments such as marketing and design as well as senior editors to fulfill advertising brief.
- Reviewing and editing copy for publication to ensure adherence to the style guide and professional standards.
- Researching and writing technical, information-based material and documentation for manuals, textbooks, handbooks, and multimedia products.
- Liaise with clients and interpret their briefs
- Develop creative ideas and concepts, often in partnership with the art director
- Present ideas to the creative director for approval and development and then to your clients
- Write clear, persuasive, original copy through the various iterations of the project
- Proofread copy to check spelling and grammar
- Amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team, or clients
- Oversee campaigns through the production stage to completion
- Liaise with production companies, photographers, typographers, designers, and printers
- Stay up to date with popular culture and trends
- Monitor the effectiveness of advertising campaigns.
Many people seeking to venture into the copywriting business may be asking the question how much does a copywriter make? A Copywriter’s salary varies depending on the size of the agency and the geographical location. You may be able to increase your salary by moving between agencies. The Starting salaries for junior copywriters are typically between £20,000 and £25,000 per year. 'Middleweight' copywriters, those with three or more years of experience, can earn £25,000 to £50,000. Senior creatives with 10 to 15 years of experience may earn up to £90,000, while Creative directors who have won awards for the effectiveness of their campaigns can earn in excess of £120,000.
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