Ecommerce Copywriting
Things You Should Know About Ecommerce Copywriting
Ecommerce copywriting refers to any text or written content you create for an online store. Headlines, category pages, product descriptions, promo offers, landing pages are all places where your writing skills can help bring in more sales. The goal of eCommerce copywriting is to explain the benefits of your products clearly, while also helping your online store rank better on search engines. To be successful in eCommerce copywriting, you have to be a strong communicator, persuasive with words, promote the voice of your brand, and understand the psychology of what makes a customer purchase.
The following are some tips for eCommerce copywriting:
- Write short and clear sentences. Long sentences are usually difficult to digest and therefore inappropriate for persuading your audience. To achieve short sentences, avoid pointless modifiers and break up independent clauses into two separate sentences.
- Avoid clichés. Achieve clarity through your copy. Clichés are unoriginal and usually distract your readers. Using terminology that visitors may not know will result in confusion. If customers fail to understand something about your product, they most certainly will not take the risk to buy it. The only goal for your website should be to convince visitors to buy your product. Therefore, you should leave out decorative language that will not help customers decide.
- Use active voice. Write in active voice. This means you should lead with the noun that is doing the action. Active voice is clearer and makes it easier to persuade your visitors to buy your products.
- Write simply. Your writing should be easily understood. There is no reason to use complex words in product descriptions. Using complex words will either sound like you are trying too hard or lead to confusion.
- Avoid common mistakes. Many mistakes are easy to make but simple to avoid. Ensure that your website always achieves its potential by avoiding these common mistakes.
Ecommerce copywriting is not as hard as it might appear at first. Most eCommerce websites sell more by talking to their clients and visitors simply and persuasively.