Hire A Copywriter To Tell Your Story?
17Sep

Website Copywriting Rates : How Much Does It Cost To Hire A Professional Web Copywriter?

Website Copywriting Rates : How Much Does It Cost To Hire A Professional Web Copywriter?

How Much Does It Cost To Hire A Professional Web Copywriter?

Hiring a professional copywriter can be confusing as there is no definite answer on how much it really costs to engage one. Just as you could pay vastly different prices for a pair of shoes at different stores and price points, so too can you pay different website copywriting rates for a copywriter. To hire a copywriter, please use the order form on this page

 

Various factors determine the website copywriting rates that one should spend to engage a professional web copywriter.

  

The factors below affect website copywriting rates:


1. Project Type – the project fee depends on the number of words needed and the complexity of the project. For instance, writing a four-page brochure will cost less than a 40-page website. However, a single Pay per Click (PPC) ad can cost a lot more than an email. That is because although an ad has only 25 characters, it requires more thought and research to make sure that it can entice customers to convert.
 
2. Deadline – Website copywriting rates vary depending on the deadline. For example, you will be required to pay more to get an article written urgently. You can also expect to pay more if your writer has to work over the weekend or during a holiday. Remember to plan accordingly because most freelance copywriters are often booked out at least two to three months prior.
 
3. Amount Of Research Required – most times, copywriters need to do some type of research before starting a particular project. This may include interviewing your clients, researching the industry, and your competition, reviewing past marketing campaigns and so on. The more research is required, the higher the project fee will be. You can keep the fee down by providing the freelance copywriter with as much relevant information as possible.
 
4. Specialization – the more experienced a web copywriter is the more expensive they are. It is basic supply and demand. Hire a specialized writer when necessary.
 
5. Planning and Strategy – it is easier when a copywriter meets with other project team members to help strategize for a more complex project. Be clear on what you need for your project before engaging a copywriter. Having a clear outcome helps the copywriter bid more accurately, because they will know if they need to schedule time for additional conference calls and so on.
 
6. Level of Expertise - As in most professions, the more experience and skills needed, the higher the professional fees. Copy for a multimillion-dollar product launch often requires higher expertise than copy for a simple blog post. The more skilled a writer is, the less he/she requires supervision and editing, which can save you time and money in the end.
 
7. Additional Skills – generally, freelance copywriters just write the copy without formatting past a basic MS Word or Google document. However, some web copywriters have other skills such as voiceover talent or graphic design. More advanced direct-response copywriters often provide marketing strategy as well. If you need the copywriter to do more, such as write and design a brochure, or to enter blog posts on WordPress, expect to pay more. 
   

The Website Copywriting Rates Sheet below shows the fees that you should expect for different types of copywriting services: 

 

Website Copywriting Rates Sheet For Popular Copywriting Projects

COPYWRITING SERVICE

            FEE

1.

Site Content Audit and Report

$1,500-$3,000

 
 

Boost search rankings and conversions by finding gaps, opportunities.

 
   
       

2.

Keyword Research

$500-$1,500+

 
 

Identify top keyword opportunities in Google, etc. on

specific topics.

 
   
       

3.

Key Message Copy Platform

$3,000-$4,000

 
 

Get top results in all channels with a "master messaging roadmap.”

 
   
       

4.

Home Page Content: SEO and Sales-conversion

Copywriting

$1,500-$3,000

 
   
 

Set the stage for a great site experience that prompts

conversions.

 
   
       

5.

Category Page Update: SEO and Sales-conversion

$500-$1,000/page

 
 

Copywriting

 
 

Rewrite the main web pages, such as About, Services,

Subscribe.

 
   
       

6.

Product Page Update: SEO and Sales-conversion Copy

$400-$800/page

 
 

Generate more traffic and sales for each specific product

or service.

 
   
       

7.

Order Page/Shopping Cart Sequence

$400-$800

 
 

Reduce abandon rates due to confusion or too many steps.

 
       

8.

New Page: SEO and Sales-conversion Copy

$700-$1,200/page

 
 

Use professional, compelling copy for all new products and services.

 
   
       

9.

Banner Ad or Text Ad

$250-$1,000

 

      

 Drive the most visitors to specific discounts or other Promotion pages.

   
   
   

10.

Online Sales / Landing Page for Single Promotion

$950 - $5,000+

 
 

Generate leads and sales with professional,

conversion-focused copy.

(based on length)

 
     
       

11.

Microsite

$3,000-$7,000

 
 

Boost sales on a super-specific website containing

2-5 pages.

   
     
     

12.

Article

$150-$800 each

 
 

Keep visitors coming back and support SEO strength

with fresh copy.

   
     
     

13.

"How-to” Guide or Tour

$500-$1,000

 
 

Provide helpful guides explaining how a product, service,

or site works.

   
     
       

14.

Press Release

$500-$1,000/

 
 

Get attention from the media and drive additional site visits.

release

 
     

15.

Blog Post

$150-$800/post

 
 

Single, topic-specific blog posts, written for readers

and SEO.

   
     
       

16.

Blog Editorial Calendar and Post Series

$500-$800/

 
 

Continuously generate new traffic with ongoing, strategic

posts.

calendar

 
 

$150-$800/post

 
       

17.

Video Script / Video Sales Letter (VSL)

$500+/min/script

 
 

Stand out with product demonstrations, how-to tips,

full video sales letters, and more.

$5,000+ based on

 
 

length/VSL

 
     

18.

Podcast Script

$500-$1,000/

minute

 
 

Make the most of this medium with captivating

Scripts /copywriting.

 
   
   

19.

FAQs

$500-$1,000

 
 

Answer common questions asked by customers

(great for SEO).

 
   
   

20.

Case Study

$1,200-$2,000

 
 

Offer problem-solution-outcome stories featuring a product

or service.

   
     
     

21.

Special Report (White Paper)

$2,000-$7,000

 
 

Attract email sign-ups/new leads with valuable, downloadable reports.

   
     
       

22.

E-book

$2,000-$7,000

 
 

Provide highly useful information to customers via

   
 

electronic guides.

   
       

23.

Testimonial

$500-$800

 
 

Generate strong, "real-world” credibility for products

   
 

or services.

   
       

24.

Autoresponder Emails (Follow-up Series)

$100-$1,000/email

 
 

Deepen customer relationships and/or drive follow-up

   
 

purchases.

   
       

25.

Stand-alone Email

$250-$2,000

 
 

Reach out and grow sales with special promotions,

   
 

invitations, more.

   
       

26.

E-newsletter/E-zine

$800-$1,500

 
 

Maintain customer loyalty with regular issues filled with tips

   
 

and offers.

   
       

27.

Pay-Per-Click (PPC)/Adwords Campaign

$75-$350/ad

 
 

Break through search clutter and drive traffic to specific

   
 

online sales / landing pages.

   
       

28.

Complete Site Re-Design W/Copywriter Overseeing

$2,000-$5,000 for

 
 

Content Flow

Copywriter role

 
 

Ensure excellent usability, SEO, and messages in a site

   
 

re-design. (Separate from page writing.)

   
       

29.

In-Person Training for Staff Writers

$1,500/day plus

 
 

Coach the team on the best copy/SEO practices,

travel & lodging

 
 

one-on-one.

   
       

30.

Presenting to Other Company Employees

$1,500/day plus

 

Make sure they understand how to add customer-friendly

copywriting.

travel & lodging

   
     

31.

Training Script/Copywriting

$500-$3,000

 

Help customers use a website service or complete a task.

 
   

32.

Teleseminar/Webinar Script

$1,500-$3,000

 

Ensure a smooth, successful presentation with a great

script and slides.

 
   
   

33.

Survey Wording

$500-$1,000

 

Get the most useful feedback from customers through

 
 

great questions.

 
     

34.

Competitive Analysis — more in-depth

$1,000-$2,000

 

Set the company apart from competitors with a detailed

copy review.

 
   
   

35.

Social Media Setup

$500/network

 

Create an inviting page with robust ABOUT content, etc.

 
     

36.

Social Media Management: Facebook, Twitter, and More

$1,000-$2,000

 

Consistently grow with posting/monitoring 1-2 hours/day, 5 days/week.

per month

   
     

37.

Social Media Ad Campaign

$500

  
 

Attract Likes, Shares, and conversions with super-targeted social ads.

 
     

38.

Company Description: Google+, Other Review Sites, Directories

$25-$500


 
 
 
 

Make sure customers choose you in Google+, Yelp, Angie’s List, others.

 
     
                 

      COPYWRITING SERVICE                                                                           FEE RANGE

Offline Copywriting Services

39.

Direct Mail: Simple Sales Letter with Order Form

$1,500-$5,000+

 

Generate immediate sales/revenue from a powerful letter.

 
     

40.

Direct Mail: Lead-Generation Package

$2,000-$3,500+

 

Ensure message success/continuity through envelope,

 
 

letter, card, etc.

 
     

41.

Direct Mail: Financial, Health, or Info-Marketing

$7,500-$15,500+

 

Publishers

Plus royalties

 

Generate thousands of subscriptions through extensive sales packages.

 
 

(see page 37)

     

42.

Direct Mail: House File

$2,000-$10,000+

 

Sell directly to current buyers.

 
     

43.

Direct Mail: Acquisition List

$2,000-$25,000+

 

Build a new pool of buyers.

 
   

44.

Direct Mail: Renewal Series

$1,500-$2,500+

 

Retain or upgrade subscribers, members, or product

buyers.

per letter

   
   

45.

Direct Mail: Blanket Renewal Insert

$2,500-$3,500

 

Prompt renewals/upgrades with a single, strong message.

 
     

46.

Direct Mail: Self-Mailer

$750-$2,500

 

Grow leads, sales, registrants, etc. with an engaging piece.

 
     

47.

Direct Mail: Postcard or Double Postcard

$750-$1,500

 

Stay in the "keep” pile of mail and prompt action.

 
     

48.

Telemarketing Script

$500-$2,000

 

Make calls that are "welcomed,” leading to conversions.

 
   

49.

Brochure (3-panel)

$750-$1,500/page

 

Succinctly and clearly explain how a product/service

benefits prospects.

 
   
     
   

50.

Brochure (4-panel or larger)

$750-$1,500/page

 

Expand the power of charts, tables, and other information to convert.

 
   
     

51.

Sell Sheet

$500-$1,000

 

Give sales reps excellent product detailers to use with prospects.

 
   
     

52.

Print Ad

$800-$2,000

 

Captivate buyers with a strong ad (quarter-page to full- page).

 
   
     

53.

Advertorial

$800-$1,500+

 

Position a product/service as THE solution via a

magazine-style article.

 
   
     

54.

Trade Show Materials

$1,000-$3,000+

 

Grab attention at busy shows with bold, customer-focused materials.

 
   
     

55.

Radio Commercial

$1,200-$1,500

 

Stand out with a clever concept and copy for a 30 or

60-second spot.

 
   
     

56.

Radio Direct-Response Commercial

$1,500-$2,000 each

 

Generate orders with an appealing direct-sale spot.

 
     

57.

TV Commercial

$1,000-$1,800

 

Make a big impression with a strong 30 or 60-second spot.

 
     

58.

Store Sign

$250-$500/sign

 

Add excitement to signs about special sale offers,

trial offers, etc.

 
   
     

59.

Coupon

$250-$500/coupon

 

Stand out and drive sales with appealing coupon

promotions.

 
   
   

60.

Poster

$250-$500/poster

 

Make the most of an arresting image and a short, powerful message.

 
   
     
   

61.

Annual Report

$2,500-$3,500

 

Make sure the Company Overview is uniquely appealing to investors.

 
   
     

62.

Packaging

$250-$1,000

 

Set the product apart with clear, clever package/label

Messaging.

 
   
     

63.

Conducting Customer Interviews

$250-$500/each

 

Collect the best possible information from customers for better copy.

 
   
     

64.

Event Materials

$1,000-$3,000+

 

Make an impression at sales meetings, awards

banquets, etc.

 
   
     

65.

Speech Writing

$3,000-$5,000+

 

Get a standing ovation at business gatherings, fundraising dinners, etc.

 
   
     

66.

Ghost-writing a Book

$5,000-$10,000+

 

Have a writer prepare an excellent memoir or

business book.

 
   
     

67.

How-to Guide (such as a Buying Guide) or "Tips” Booklet

$500-$1,000+

 

Hand out helpful printed guides and booklets to customers.

 
     
 

Corporate History Compilation

 

68.

Present company history in its best light in a book,

brochure, video, etc.

$1,000-$10,000+

 

Present company history in its best light in a book,

brochure, video, etc.

 
   
 

Product or Program Naming

 

69.

Develop a pipeline of excellent product name ideas

and taglines.

$1,000-$3,000

 

Develop a pipeline of excellent product name ideas

and taglines.

 
   
 

Training Manuals (non-software/technical)

 

70.

Provide effective employee training for call centers,

processes, etc.

$2,000-$5,000+

 

Provide effective employee training for call centers,

processes, etc.

 
   
     
   

71.

Employee/Human Resources Materials

$2,000-$5,000+

 

Explain employee benefits info/guidelines to workers at all levels.

 
   
     

72.

Welcome Packet

$2,000-$5,000+

 

Help members/subscribers understand all the benefits and how-to’s.

 
   
     

73.

Copy Critique

$400-$1,200

 

Strengthen results with a professional review and

recommendations.

 
   
     

74.

Collateral Audit

$100-$200/hour

 

Review company materials (all channels) to drive

consistent results.

 
   
     

75.

Marketing Strategy, Planning, Consulting

$100-$200/hour

 

Improve outcomes with a fresh look at various marketing approaches.

 
   

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