17Sep

Website Copywriting Rates : How Much Does It Cost To Hire A Professional Web Copywriter?

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Content Marketing
AuthorRacheal M.

How Much Does It Cost To Hire A Professional Web Copywriter?

Hiring a professional copywriter can be confusing as there is no definite answer on how much it really costs to engage one. Just as you could pay vastly different prices for a pair of shoes at different stores and price points, so too can you pay different website copywriting rates for a copywriter. To hire a copywriter, please use the order form on this page

Various factors determine the website copywriting rates that one should spend to engage a professional web copywriter.

The factors below affect website copywriting rates:

1. Project Type â€“ the project fee depends on the number of words needed and the complexity of the project. For instance, writing a four-page brochure will cost less than a 40-page website. However, a single Pay per Click (PPC) ad can cost a lot more than an email. That is because although an ad has only 25 characters, it requires more thought and research to make sure that it can entice customers to convert.

2. Deadline â€“ Website copywriting rates vary depending on the deadline. For example, you will be required to pay more to get an article written urgently. You can also expect to pay more if your writer has to work over the weekend or during a holiday. Remember to plan accordingly because most freelance copywriters are often booked out at least two to three months prior.

3. Amount Of Research Required â€“ most times, copywriters need to do some type of research before starting a particular project. This may include interviewing your clients, researching the industry, and your competition, reviewing past marketing campaigns and so on. The more research is required, the higher the project fee will be. You can keep the fee down by providing the freelance copywriter with as much relevant information as possible.

4. Specialization â€“ the more experienced a web copywriter is the more expensive they are. It is basic supply and demand. Hire a specialized writer when necessary.

5. Planning and Strategy â€“ it is easier when a copywriter meets with other project team members to help strategize for a more complex project. Be clear on what you need for your project before engaging a copywriter. Having a clear outcome helps the copywriter bid more accurately, because they will know if they need to schedule time for additional conference calls and so on.

6. Level of Expertise - As in most professions, the more experience and skills needed, the higher the professional fees. Copy for a multimillion-dollar product launch often requires higher expertise than copy for a simple blog post. The more skilled a writer is, the less he/she requires supervision and editing, which can save you time and money in the end.

7. Additional Skills â€“ generally, freelance copywriters just write the copy without formatting past a basic MS Word or Google document. However, some web copywriters have other skills such as voiceover talent or graphic design. More advanced direct-response copywriters often provide marketing strategy as well. If you need the copywriter to do more, such as write and design a brochure, or to enter blog posts on WordPress, expect to pay more.

The Website Copywriting Rates Sheet below shows the fees that you should expect for different types of copywriting services:

Website Copywriting Rates Sheet For Popular Copywriting Projects

COPYWRITING SERVICE

FEE

1.	Site Content Audit and Report		$1,500-$3,000
	Boost search rankings and conversions by finding gaps, opportunities.


2.	Keyword Research		$500-$1,500+
	Identify top keyword opportunities in Google, etc. on specific topics.


3.	Key Message Copy Platform		$3,000-$4,000
	Get top results in all channels with a "master messaging roadmap.â€


4.	Home Page Content: SEO and Sales-conversion Copywriting		$1,500-$3,000

	Set the stage for a great site experience that prompts conversions.


5.	Category Page Update: SEO and Sales-conversion		$500-$1,000/page
	Copywriting
	Rewrite the main web pages, such as About, Services, Subscribe.


6.	Product Page Update: SEO and Sales-conversion Copy		$400-$800/page
	Generate more traffic and sales for each specific product or service.


7.	Order Page/Shopping Cart Sequence		$400-$800
	Reduce abandon rates due to confusion or too many steps.

8.	New Page: SEO and Sales-conversion Copy		$700-$1,200/page
	Use professional, compelling copy for all new products and services.


9.		Banner Ad or Text Ad		$250-$1,000
		Drive the most visitors to specific discounts or other Promotion pages.


10.		Online Sales / Landing Page for Single Promotion		$950 - $5,000+
		Generate leads and sales with professional, conversion-focused copy.		(based on length)


11.		Microsite		$3,000-$7,000
		Boost sales on a super-specific website containing 2-5 pages.


12.		Article		$150-$800 each
		Keep visitors coming back and support SEO strength with fresh copy.


13.		"How-toâ€ Guide or Tour		$500-$1,000
		Provide helpful guides explaining how a product, service, or site works.


14.		Press Release		$500-$1,000/
		Get attention from the media and drive additional site visits.		release

15.		Blog Post		$150-$800/post
		Single, topic-specific blog posts, written for readers and SEO.


16.		Blog Editorial Calendar and Post Series		$500-$800/
		Continuously generate new traffic with ongoing, strategic posts.		calendar
				$150-$800/post

17.		Video Script / Video Sales Letter (VSL)		$500+/min/script
		Stand out with product demonstrations, how-to tips, full video sales letters, and more.		$5,000+ based on
				length/VSL

18.		Podcast Script		$500-$1,000/ minute
		Make the most of this medium with captivating Scripts /copywriting.


19.		FAQs		$500-$1,000
		Answer common questions asked by customers (great for SEO).


20.		Case Study		$1,200-$2,000
		Offer problem-solution-outcome stories featuring a product or service.


21.		Special Report (White Paper)		$2,000-$7,000
		Attract email sign-ups/new leads with valuable, downloadable reports.


22.		E-book		$2,000-$7,000
		Provide highly useful information to customers via
		electronic guides.

23.		Testimonial		$500-$800
		Generate strong, "real-worldâ€ credibility for products
		or services.

24.		Autoresponder Emails (Follow-up Series)		$100-$1,000/email
		Deepen customer relationships and/or drive follow-up
		purchases.

25.		Stand-alone Email		$250-$2,000
		Reach out and grow sales with special promotions,
		invitations, more.

26.		E-newsletter/E-zine		$800-$1,500
		Maintain customer loyalty with regular issues filled with tips
		and offers.

27.		Pay-Per-Click (PPC)/Adwords Campaign		$75-$350/ad
		Break through search clutter and drive traffic to specific
		online sales / landing pages.

28.		Complete Site Re-Design W/Copywriter Overseeing		$2,000-$5,000 for
		Content Flow		Copywriter role
		Ensure excellent usability, SEO, and messages in a site
		re-design. (Separate from page writing.)

29.		In-Person Training for Staff Writers		$1,500/day plus
		Coach the team on the best copy/SEO practices,		travel & lodging
		one-on-one.

30.		Presenting to Other Company Employees			$1,500/day plus
		Make sure they understand how to add customer-friendly copywriting.			travel & lodging


31.		Training Script/Copywriting			$500-$3,000
		Help customers use a website service or complete a task.

32.		Teleseminar/Webinar Script			$1,500-$3,000
		Ensure a smooth, successful presentation with a great script and slides.


33.		Survey Wording			$500-$1,000
		Get the most useful feedback from customers through
		great questions.

34.		Competitive Analysis â€” more in-depth			$1,000-$2,000
		Set the company apart from competitors with a detailed copy review.


35.		Social Media Setup			$500/network
		Create an inviting page with robust ABOUT content, etc.

36.		Social Media Management: Facebook, Twitter, and More			$1,000-$2,000
		Consistently grow with posting/monitoring 1-2 hours/day, 5 days/week.			per month


37.		Social Media Ad Campaign			$500
		Attract Likes, Shares, and conversions with super-targeted social ads.


38.		Company Description: Google+, Other Review Sites, Directories			$25-$500


		Make sure customers choose you in Google+, Yelp, Angieâ€™s List, others.

COPYWRITING SERVICE FEE RANGE

Offline Copywriting Services

39.	Direct Mail: Simple Sales Letter with Order Form	$1,500-$5,000+
	Generate immediate sales/revenue from a powerful letter.

40.	Direct Mail: Lead-Generation Package	$2,000-$3,500+
	Ensure message success/continuity through envelope,
	letter, card, etc.

41.	Direct Mail: Financial, Health, or Info-Marketing	$7,500-$15,500+
	Publishers	Plus royalties
	Generate thousands of subscriptions through extensive sales packages.
		(see page 37)

42.	Direct Mail: House File	$2,000-$10,000+
	Sell directly to current buyers.

43.	Direct Mail: Acquisition List	$2,000-$25,000+
	Build a new pool of buyers.
	Build a new pool of buyers.
44.	Direct Mail: Renewal Series	$1,500-$2,500+
	Retain or upgrade subscribers, members, or product buyers.	per letter


45.	Direct Mail: Blanket Renewal Insert	$2,500-$3,500
	Prompt renewals/upgrades with a single, strong message.

46.	Direct Mail: Self-Mailer	$750-$2,500
	Grow leads, sales, registrants, etc. with an engaging piece.

47.	Direct Mail: Postcard or Double Postcard	$750-$1,500
	Stay in the "keepâ€ pile of mail and prompt action.

48.	Telemarketing Script	$500-$2,000
	Make calls that are "welcomed,â€ leading to conversions.
	Make calls that are "welcomed,â€ leading to conversions.
49.	Brochure (3-panel)	$750-$1,500/page
	Succinctly and clearly explain how a product/service benefits prospects.


50.	Brochure (4-panel or larger)	$750-$1,500/page
	Expand the power of charts, tables, and other information to convert.


51.	Sell Sheet	$500-$1,000
	Give sales reps excellent product detailers to use with prospects.


52.	Print Ad	$800-$2,000
	Captivate buyers with a strong ad (quarter-page to full- page).


53.	Advertorial	$800-$1,500+
	Position a product/service as THE solution via a magazine-style article.


54.	Trade Show Materials	$1,000-$3,000+
	Grab attention at busy shows with bold, customer-focused materials.


55.	Radio Commercial	$1,200-$1,500
	Stand out with a clever concept and copy for a 30 or 60-second spot.


56.	Radio Direct-Response Commercial	$1,500-$2,000 each
	Generate orders with an appealing direct-sale spot.

57.	TV Commercial	$1,000-$1,800
	Make a big impression with a strong 30 or 60-second spot.

58.	Store Sign	$250-$500/sign
	Add excitement to signs about special sale offers, trial offers, etc.


59.	Coupon	$250-$500/coupon
	Stand out and drive sales with appealing coupon promotions.


60.	Poster	$250-$500/poster
	Make the most of an arresting image and a short, powerful message.


61.	Annual Report	$2,500-$3,500
	Make sure the Company Overview is uniquely appealing to investors.


62.	Packaging	$250-$1,000
	Set the product apart with clear, clever package/label Messaging.


63.	Conducting Customer Interviews	$250-$500/each
	Collect the best possible information from customers for better copy.


64.	Event Materials	$1,000-$3,000+
	Make an impression at sales meetings, awards banquets, etc.


65.	Speech Writing	$3,000-$5,000+
	Get a standing ovation at business gatherings, fundraising dinners, etc.


66.	Ghost-writing a Book	$5,000-$10,000+
	Have a writer prepare an excellent memoir or business book.


67.	How-to Guide (such as a Buying Guide) or "Tipsâ€ Booklet	$500-$1,000+
	Hand out helpful printed guides and booklets to customers.

	Corporate History Compilation
68.	Present company history in its best light in a book, brochure, video, etc.	$1,000-$10,000+
	Present company history in its best light in a book, brochure, video, etc.

	Product or Program Naming
69.	Develop a pipeline of excellent product name ideas and taglines.	$1,000-$3,000
	Develop a pipeline of excellent product name ideas and taglines.

	Training Manuals (non-software/technical)
70.	Provide effective employee training for call centers, processes, etc.	$2,000-$5,000+
	Provide effective employee training for call centers, processes, etc.


71.	Employee/Human Resources Materials	$2,000-$5,000+
	Explain employee benefits info/guidelines to workers at all levels.


72.	Welcome Packet	$2,000-$5,000+
	Help members/subscribers understand all the benefits and how-toâ€™s.


73.	Copy Critique	$400-$1,200
	Strengthen results with a professional review and recommendations.


74.	Collateral Audit	$100-$200/hour
	Review company materials (all channels) to drive consistent results.


75.	Marketing Strategy, Planning, Consulting	$100-$200/hour
	Improve outcomes with a fresh look at various marketing approaches.

Website Copywriting Rates : How Much Does It Cost To Hire A Professional Web Copywriter?

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