Product Description Copywriting
How To Write Persuasive Product Description That Sell
Product description copy includes writing marketing copy that explains what a product is and why it is worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they are compelled to buy. A great product description copy should not only describe your products but also supplement your product pages by selling your products to real people. The following are some tips on effective product description copywriting:
- Lure potential clients with benefits - When selling their own products, most business people get excited about individual product features and specifications. They live and breathe their companies, websites, and products. However, potential buyers are not as interested in ordinary features and specifications. They want to know what is in it for them, how your product or service will address their biggest pain points. For this reason, you need to highlight the benefits of each feature. Consider the benefit of each of your features and how your products make your customers feel happier, healthier, or more productive.
- Justify using superlatives - Superlatives sound insincere unless you clearly prove why your product is the best, the easiest, or the most advanced. If your product is really the best, provide specific proof to support your case. Otherwise, tone your product copy down or quote a customer who says your product is the most wonderful they’ve ever used.
- Focus on your ideal buyer - When you write a product description with a huge crowd of buyers in mind, your descriptions become mixed up and you end up addressing no one at all. The best product descriptions address your target audience directly and personally. You should ask and answer questions as if you are having a conversation with them and choose the words your ideal buyer uses.
- Appeal to the imagination of your readers - According to research, if people hold a product in their hands, their desire to own it increases. Since you are selling online, your web visitors cannot hold your products. However, you can solve this by providing Large, crystal clear pictures or videos along with your copy. There is also a copywriting trick to increase the desire of your readers to purchase your products or services; let your reader imagine what it would be like to own your product or use your services.
- Seduce with sensory words - Sensory words increase sales because they engage more brain processing power. Sensory adjectives are powerful words because they make your reader experience your copy while reading.