How To Write Copy That Sells
If you are able to write copy that sells, big things will happen. In fact, three-quarters of web browsers say that they pay attention to the quality of spelling and grammar on company websites. It is safe to say that quality copy still counts for a lot in today’s world.
If you are looking to improve your copy and strengthen your digital skills, these tips on writing copy that sells will have you turning heads and increasing your conversion rates.
1. The Headline Counts For 80% Of The Copywriting Pie
On average, five times as many consumers read the headline than the body copy. Therefore, writing a compelling headline is a copywriting skill you cannot ignore. In order to write a strong headline that entices people to read on:
1) Lead with a strong benefit that will make people want to read more.
2) Use numbers in your title. Not only are they digestible but also proven to help with conversions.
3) Convey a sense of urgency
4) Be as specific as you possibly can
2. Do Your Research
Research forms the very foundations of copy that sells. Take time to create consumer profiles to know where to direct your copywriting efforts. You are up to five times more likely to write copy that sells if you know what your target customer wants, what they need, and how they think. Research inspires authenticity, and in today’s fast-paced digital world, authenticity counts for a lot.
3. Keep It Simple
Avoid using too much industry jargon or fancy language otherwise, you will just confuse or alienate people and they will not bother reading further. Be ruthless with your copy. Everyone likes to show their poetic side, but when talking about sales copies, simplicity reigns supreme. Cut down your adjectives by half and avoid adverbs, as they will only make your message clogged and dull.
4. Do Not Talk Down To People
Customers are key to any business and they have a problem to solve. Make sure that you explain to them how your product can help them solve it. Treat your customers with respect. Reflect that position in your copy and avoid using terms or language that makes them feel confused.
5. Do Not Get Distracted From Your Goal
This is an important point that many people overlook. Being funny, smart, and original is important especially if you are a marketer. However, never let it distract you from the bottom line. People often read copy in a rush, which is why you need to connect with them and their desires in an instant. Focus on how your copy will tell people how your product will enhance their lives.
Grab your reader’s attention with the headline, introduce your product in all its problem-solving glory, then sign off with a call to action telling them why they need to buy your product. Your conclusion should create a sense of urgency that will make your target customers rushing to get their hands on what you have to offer.
Apply these principles when creating your copy and you will succeed. If by any chance you have a problem with creating a copy that sells, you can talk to us. We have professional copywriters who will help you write copies that sell and increase your traffic.