Copywriting For Food : How To Write Copy About Food

Copywriting for Food

How To Write Copy About Food

Food is a part of our daily lives that entangles all of our senses. Great copywriting for food should do that too. Some people use terms like "it tastes good!” "You want to eat this.” "World’s best ever!”

These and other clichéd food descriptions do nothing to entice your audience. Try not to be boring when enticing customers to enjoy your food from a website, catalog, or social media. Try these copywriting for food techniques for the reader to experience the flavor:

1. Who Are You Writing For

The first thing you need to consider is your audience and what they are interested in, what they value and how your product benefits them. If you were to talk to your audience face to face, what would you say about your product? What questions would they ask you? What kind of conversation would you have?

2. Engage Your Readers Senses

Copywriting for food is about so much more than aspirational food imagery. To sell food online you need to engage your customers’ senses. Exceptional food copywriting can and should give the reader an idea of what actually eating the product feels like.

• Aroma – smell is probably the most powerful of all our senses. Good copywriting for food plays on the strength of this primal sense.
• Taste – taste is important on any culinary product description. Food copywriting can describe the nature of the taste with words like sweet, savory, chocolatey, or astringent as well as provide indicators of the extent and intensity of these tastes.
• Texture – when you put something in your mouth, you not only taste it but feel it too. You feel whether it is chewy, crunchy, gooey, tender, hard, supple, or smooth. Describing your products’ texture enriches the mental visualization of the food in the reader’s imagination.

3. Share Your Food Story

People love food that has an origin and a story. If for example your food is the result of a family recipe handed down through generations, ethically sourced, or from a seldom-explored corner of the world let your readers know about these origins.

4. Make Your Readers Trust You

Give your readers a reason to believe in you. Social proof comes in various forms including a professionally designed website, quality product photos, reviews/testimonials, stats, videos, social media followers, and a list of existing retailers. Integrate these forms into sales copy whenever you can.

5. Tell Your Reader To Buy

Tell your audience to buy with a call to action. Make it direct.

If you need advice on spicing up your copywriting for food or need help with writing your food descriptions, get in touch with our professional food copywriters.