Conversational Copywriting - How To Write Conversationally

Conversational Copywriting - How To Write Conversationally 

Most people will agree that a good copy should feel like a letter from a friend. Copy should feel as comfortable, casual, familiar, appropriate, and typical as a letter from someone you actually know. Copy should sound like a conversation you overhear over a cup of coffee, in a barbershop, train, or bar.

You want your customers to be interested in the conversation then have them talking about your business. That is where conversational copywriting comes in.

What Is Conversational Copywriting?

Conversational copywriting is copywriting that feels like a conversation. A conversation between real people. It might not be exactly like a transcript of a real conversation but it has the same rhythm and same sense of intimacy. When you write as if you are talking to someone, it reads exactly as if you are talking to someone. In addition, when you talk to your customer as opposed to him or her you will break down many subconscious barriers they might have to your message. Your customer will be more receptive to what you have to say and more likely to act on it.

Where To Use Conversational Copywriting?

Conversational copywriting used to be a niche style of copywriting but now everyone uses it. It is especially useful in the online world. Your blog, website, or email competes with many other distractions; therefore, you have to up your game. The real value that you offer to your customers should be authentic and, well, valuable. In addition, you have to communicate it in a way that will resonate with your audience.

The key to writing conversational copy is making sure that:

i. The tone of the conversation fits with the business’s brand

ii. It is not a long, boring conversation that no one will listen to

Your marketing copy needs to be relevant, client-focused, and compelling. Conversational copywriting can help you communicate all the right information in a way that keeps your audience interested.

How To Write Conversational Copywriting

Conversational copywriting is very easy. You write like you speak only a little better. Do the following:

a. Use contractions like they’re, hasn’t, wasn’t, and you’re

b. Use words like I, me, we, and you over third-person references

c. Use simple, straightforward language

d. Try to be familiar and use your personality as long as it fits with your brand voice

Note that simple and informal does not mean unprofessional. Nor does big, long words make you sound clever.

You can try role-playing a conversation and record it if you find out that your copywriting is going from conversation to lecture. Pay attention to the language you use and the rhythm of your words. You will find out that this more authentic and you get the benefit of editing.

Next time when writing your copy, try to have a conversation with your audience. The sincerity in your copywriting will get you further than all the features you can list.

Now, if you have a website or blog that needs effective conversational copywriting and you need help, let us know. We have professional copywriters well versed in conversational copywriting. Get your conversational copy from us today!