5 Characteristics Of Good Copywriting
What Makes Good Copywriting?
Good copywriting requires creativity, aptitude, mastery, special knowledge and a sense of beauty and style. Copywriting consists of words either written or spoken that try to get people to take an action after reading or hearing them.
Good copywriting is like a call-to-action but on a bigger scale. The copy tries to get people to feel, think, or respond. Below we look at some of the characteristics of good copywriting:
Characteristics Of Good Copywriting
1. Good Copywriting Tilts Your Perspective
Sometimes, all a copy needs to do is breakthrough a slight shift in angle. The most effective thing a copywriter can do is break down a reader’s guard with an unexpected approach. Do not take a topic head-on when writing. Instead, ask yourself why that copy matters. Each time you write down an answer, challenge yourself to push it further. Find the bigger story behind your message.
2. Good Copywriting Has A Stunning Lead
Your copy must have a headline that makes readers want to read the next line. According to Joe Sugarman a business owner, the purpose of a headline is to get you to read the first line. The purpose of the first line is to get you to read the second line. Ultimately, this means that if your first line in not eye-catching then all is lost.
3. Good copywriting Is Conceived Out Of Listening
A Good Business is one that understands its core audience. You need to listen to your primary market of clients. Humble yourself and truly serve your audience, listen to their needs and desires, and listen to the language they use. If you listen keenly, your audience can eventually give you everything you need.
4. Good Copywriting Avoids Jargon And Hyperbole
Most times writers fall back on jargon or hyperbole when trying to convey what is special about their product or service. However, good copywriting does not need dressing up. Good copywriting should speak to the reader in human terms.
5. Good Copywriting Gets To The Point
Good copywriting cuts out excessive phrases and makes your sentences more direct. To do this:
- Reduce verb phrases
- Reduce wordy phrases to single words
- Avoid vague nouns
Try cutting off words without losing the meaning of a sentence.
Remember that words matter. You have a chance to connect with people via ads, web pages, video scripts or any other content.
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