17 Tools That Every Professional Copywriter Must Have

Tools That Professional Copywriters Must Have

Every artist, including a copywriter, needs a toolbox. If you want to deliver consistently high quality content to your clients, you must use the entire arsenal that is available to you.


Today’s copywriters are lucky because they have access to hundreds of copywriting tools that are designed to simplify the entire writing process. 


Professional copywriters who make better use of these tools are likely to get better outcomes and success than tool-less copywriters. If you are a copywriter, it is important to have the right tools so that you can design the best possible copy for your customer.


Copywriting tools are available for almost every aspect of copywriting. There are copywriting tools to enhance creativity, make your writing smooth, reduce grammar mistakes, and provide a platform for creativity. If you use these tools throughout your writing process, you will be able to tell your story nicely, accurately, creatively, and in a way that engages your audience.


Below, I will list some of the copywriting tools that I use, and which you should also start using:


1. An Antiplagiarism Software


It is reckless for any professional copywriter to publish content without running it through an antiplagiarism software first. You need to check the originality of your copy because plagiarized and duplicated content can ruin your online reputation and career.


In addition, plagiarized content can lead to Google penalties and diminish your search engine rankings.


Copy scape, which was launched in 2004 is a simple yet effective plagiarism checker that compares your content to millions of pages across the web. Copy Scape offers both a free and a paid version in order to suit all users and audiences. A credit for a premium Copy Scape check costs only $0.05 and you can buy thousands at a time. This tool is one of the simplest and efficient tools on the web.


There are also other free anti plagiarism tools available. You can find them easily through a simple online search.


2. Stock Photo Sites Such As Shutterstock and Pexels


One of the best ways to increase views and understanding is by adding visuals to your content. Adding images to a piece of content can increase the readership of your blogs by as much as 94%.


However, great visuals can be difficult to find. Luckily, there are a few places that you can find beautiful images. Shutterstock is most people’s favorite, but, Super Famous, Flickr, and Pexels are ideal as well. While Shutterstock is a paid service, the other sites are free (such as pexels) and users can choose from millions of stock photos to spice up their content.


3. Thesaurus


The average adult vocabulary ranges between 20,000-35,000 words. However, while that seems more than sufficient, we all need extra help every now and then.


Apart from this, you should try to use a wide vocabulary so that your content becomes rich and interesting to read.


For instance, if you feel that you have written the word "improve” enough times in the blog post, you should try to look for a word to replace it with.


This is when you turn to thesaurus. Two of the best sites for finding synonyms, definitions, and spelling are Thesaurus.com and Dictionary.com.


These two sites are streamlined and straightforward and can be a lifesaver when your online copy needs some spicing up. You can install the dictionary or thesaurus feature in your word processor if you do not want to visit the actual site.


Apart from this, typing in your word into google and adding the words "meaning,” or "synonyms” will give you the definition of the word and/or its synonyms.


4. A Keyword Research Tool


Keyword research is an important part of any good online copywriting plan. However, it is not easy to find a great keyword research tool and many copywriters have no idea on where to start.


If you don’t have a keyword research tool, try KWFinder or the google keyword tool.


Both of these are great copywriting tools for anyone who wants to create relevant, SEO-rich keyword focused content that ranks well in Google. With these tools, you can research your keywords according to their SEO value, competition, difficulty, PPC, and monthly search volume.


5. Grammar And Editing Tools


You can catch most of your errors through careful editing and proofreading. However, it is difficult to spot swapped words, incorrect spacing, and comma mistakes, which is why you need to use proofreading tools.


Two of my favorite tools are Gramarily and Ginger Software.


Both of these can pick up grammar errors, duplicate content, emails, comments and social content. In addition, both have a desktop app, which allow you to check your content offline.


These apps are critical copywriting tools for anyone who publishes content and they want to get rid of all those embarrassing mistakes.


6. Topic Suggestion Tools


You know how we all struggle with coming up with awesome topics and wish that there were an app for that. Guess what? There is an app for it and it is called Buzz Sumo. This app is a content analysis tool that allows users to write content based on topic, domain, or keyword. It then searches for trending material or analyzes what content is performing best in a given industry.


Buzzsumo is ideal for figuring out how to research competitors or approach an idea. In addition, the app consists of dozens of unique applications.


Other Copywriting Software That You May Find Helpful Include: 


7. Un-suck It


This is a free web app that lets you convert words that do not flow well in your copy and replace it with fun words that do. Generally, it is a great tool for you to find quirky synonyms or definitions to dull words.


8. Rhyme Zone


I know you think that poetry is the only thing that requires rhyme. However, you are wrong copywriting needs it too sometimes. Now, if you ever need a rhyming word to strengthen your copy rush over to Rhyme Zone.


9. Read-able


If you want many people to read and share your blog post, you should use simple language and avoid hard words and phrases. You need to aim for a 7th– 8th grade reading level. This way, you will target the largest possible audience with your writing and make it fun for everyone to read.


Read-able is the perfect tool that accurately and automatically tests the reading level of an excerpt of text.


10. Live Keyword Analysis


This app is an easy and quick SEO tool that helps one to calculate the density of keywords in a sample of text. If you feel like you have used a certain keyword too frequently or too rare then the Live Keyword Analysis will confirm that. Great, right?


11. File Sharing Sites


Everyone needs a way to deliver copies to their clients and Google Drive is the perfect answer. Most clients use it already. In addition, the app has a vast amount of storage and its simple UI makes it a far better choice than Dropbox.


If you usually send larger items like videos with your posts, you can try a service like wikisend.


12. EMV Headline Analyzer


Although most people underrate it, EMV Headline Analyzer is an extremely cool copywriting tool that lets you to check the Emotional Marketing Value of your headline. In simple words, the app tests your headline to see what percentage of words in it appeals to emotion. The higher the percentage the better.


This is how the Advanced Marketing Institute describes the importance of EMV:


"Communication is the key of effective marketing. And the key to communication is being able to reach the client at an emotional level. Involving them in your copy, and invoking their deeper thoughts. While many marketers 'guess' how people will react to various words and offers, we have determined a test which will give you an actual rating that you can use to judge how well received your copy will be to others.”


Therefore, if you want to know if your copy will appeal to readers on an emotional level, you should try EMV tool.


13. Test My Marketing


Test My Marketing is crowdsourcing with a perfect twist. If you upload your article to the website, a team of experienced marketers evaluates your copywriting piece and tell you how effective it is.


You simply pay $69, upload your copy, and get reviews from certified experts.


14. Conversion Ninja Toolbox


Conversions are very important in professional copywriting. The Conversion Ninja Toolbox is a website with a massive library of conversion optimization resources. This is a great place to frequent when you need some CRO advice.


15. Zite


Zite is a free nifty iOS and Android app that curates the latest web content for you based on what you like. This app will help you explore your niche and help you come up with targeted slogans and new topics for your copy.


16. Word Counter


This app is an advanced keyword counter. Word Counter analyzes your text, then gives you information such as the top 25 most repeated words in the text. This excludes words like ‘it’ and ‘the.’


You can use the app to find out if you overused a keyword or other phrases, then reduce or increase the recurrence of these words or phrases to your liking.


17. SEO Book Keyword Research Tool


This tool helps you find high competitive and performing keywords. You can get great keyword suggestions and ideas for your content free.




Modern copywriters have access to dozens of things that can improve and enhance online content from the ground up. Some copywriters believe that it is a violation to use tools to improve the craft. However, it is clear that these tools are smart and have been designed by copywriters for copywriters.


Every copywriter loves what he or she do. However, online copywriting is a bit hard and these copywriting tools can ease up things a little bit. Consider the tools I mentioned whether you want to improve your grammar or research your competition. This is the perfect way to improve your content both now and in the future.