SEO specialists usually advice their clients to create quality content when they ask them the question, "how do I rank better in search engines?â€
This is true. Search engines value high quality content compared to auto generated, low quality, and deceiving content.
However, quality is subjective concept.
The standards of great content vary between businesses and industries. Sometimes, what works for one company might not work for another.
However, there are a few overarching indicators of quality content that apply to nearly all types of content.
We will look at some of the elements of quality content:
1. High-Quality Content Looks Good on SERPs
A piece of content’s representation on a search engine results page (SERP) has to be part of the content creation process. The search snippet the SEO page title, URL, and Meta description is the gateway from organic search to your site. Create compelling search snippets by making sure that the snippet:
- Includes a compelling CTA
- Matches SERP trends
- Stands out on the page
- Is designed for character limitations
Why design content to perform well in organic search if the snippet that represents it on the SERP cannot engage the audience?
2. High-Quality Content is Shareable
Designing content for social media is different from, and sometimes contradictory to, designing content for organic search and SEO. Social shares are not our primary goal, but good content is inherently (and technically) shareable.
3. High-Quality Content Uses a Modern Keyword Strategy
Keywords are not dead, but they do require a new strategy. Factors include:
- Content
- Three image text fields
- Links
- Headers
Get some clarity on what a modern keyword strategy actually looks like, so you can create content that works for SEO without having to worry about penalties.
4. High-Quality Content is Built on Clean Tech
Most technical SEO considerations are site-wide. However, some factors can affect a singular piece of content. Make sure your content:
- Is included on the XML sitemap
- Loads quickly
- Is linked to appropriately from within the site
Resources and tools are available to help you navigate all of the technical issues that might come up with a new, or newly optimized, piece of content.
5. High-Quality Content is Crafted Well
As you put all that planning and strategy into practice, stay vigilant. Focus on:
- Titles and subheads
- Content introductions
- Using content to target featured snippets
- Building the brand story
6. High-Quality Content is Structured Well
Before you can start writing, drawing, or recording, each content piece needs a plan.
Create a complete checklist to plan and outline a piece of content, including:
- Content is one of five "Patronus†content types.
- Content is better than current SERP winners.
- Subsections are organized by primary related keywords.
7. High-Quality Content Starts with High-Quality Strategy
Most people overlook content strategy both in practice and in content surveys and studies. The truth is, revenue-driving content does not happen by accident.
Consider the following content strategy:
- Rank Brain
- Modern keyword/user intent research
- SERP analysis
- Sales personas
- Buyer journeys
It also provides links to industry-leading articles, publications, and tools for more information and assistance.
Conclusion
Turn your marketing department into a quality content machine. Start improving organic search rankings, growing the CTR rate, and driving revenue. Take your time to make improvements since the internet does not need any more mediocre content. In addition, your audience needs the best of what you can bring to the table.