Content Writing Vs Copywriting

Content Writing Vs Copywriting

What Is the Difference between Content Writing and Copywriting?

Most people assume that content writing and copywriting is the same. However, they are totally different in the following ways:

1. Purpose

Copywriting is selling your personas on your brand while content writing is only telling them about it while delivering valuable content. Copywriting is the art of selling people an idea, brand, or ideology. The best copywriting combines the products and ideology of a brand together to create branding. Copywriting is advertorial in nature as it intends at pitching customers to use a brand’s products or services. On the other hand, Content writing is the art of creating content. It needs to inform, educate or entertain. Content writing needs to have a clear purpose or reason behind writing the content. The content should represent the brand’s voice. Therefore, content writing passes information along to your audience while copywriting reveals what your brand is all about.

2. Types Of Writing

A copywriter writes marketing material while a content writer writes content. Copywriting involves writing copy for ads, SEO content, email campaigns, television and radio commercial scripts, press releases, billboards, brochures, social media, etc. on the other hand, content writing involves writing content for blog posts, newspaper articles, books, print magazines, podcasts, television, etc.

3. Job Description

Copywriters write copy while content writers write content. A copywriter is a professional whose job is dedicated to producing copy. This can come in many forms, but the general idea is that a copywriter writes marketing material for a living. On the other hand, a content writer can be anyone. They are not necessarily professional writers, but someone who produces content. Anyone can be a content writer including professionals, authors, CEOs, executives, bloggers, software engineers, brands, etc. Therefore, a copywriter is a professional who writes marketing copy whereas a content writer can be anyone producing content.

4. Skill Set

Content writing and copywriting are two different, but complementary skills. The two jobs require a different set of tricks, styles, and training. They both need a different mindset and way of approaching a problem. There is a significant overlap between content writers and copywriters. Some writers create both contents and copy while others specialize in one.

5. Length Of The Content

One of the key differences between copywriters and content writers is the length of their content. Copywriters are specialized in short content that can increase brand awareness. They write those headlines that grab the consumers’ attention instantly. On the other hand, content writers create articles or blog posts that increase customer engagements. They write well-researched content that considerably improves the image of their clients as a brand.