Job Of A Copywriter
What Is A Copywriter?
A copywriter’s job is to produce written content combined with visual elements in promotional material. The job of a copywriter is to create clear, compelling copy to sell products and/ or educate and engage consumers, flex persuasive writing muscle on websites, blog posts, product descriptions, email blasts, banner advertising, newsletters, white papers, PSAs, social media platforms, including Twitter and Instagram, and other marketing communication platforms.
The job of a copywriter may also entail brainstorming concepts and developing storyboards. Copywriters work closely with marketing and advertising departments, graphic designers, and clients to produce original content that will resonate with the targeted audience. A copywriter must have a deep understanding of the subject of their content, the audience, and even the competitor’s activities.
A copywriter’s typical day on the job might include researching a topic online or conducting an interview, figuring out how to convey an idea to a target audience, writing and editing copy, and finding images that accompany that content.
Job Of A Copywriter Skills
The first skill required is writing skill of course. However, one needs more than the ability to string together a coherent sentence. The job of a copywriter requires you to know how to write copy that sells to the specific audience of the client, agency, or business. In addition, grammar, punctuation, and spelling count too. Spelling can make or break your career. It is important to have the ability to write for any audience, have superior research skills as well as adhere to deadlines. Lastly, a copywriter has to be able to follow directions. This especially applies to freelancers hired to listen to what someone is looking for and execute that vision.
Are Digital Skills Important For A Job Of A Copywriter?
Yes, they are. Writing content is no longer enough. As a copywriter, you should know how to optimize content to drive traffic to your client’s website, landing page, or blog. This means that you have to keep up with the current digital technology, including Google’s algorithm changes in order to know which SEO techniques are most effective.
Misconceptions about the Job of a Copywriter
- Not all copywriters are advertising copywriters.
- Medical copywriters have their own special niche. Technical copywriting can be put in this box.
- Copywriting has nothing to do with copyright law.
A Copywriters’ Voice
A copywriter will be whoever you want them to be. Every copywriter has their own voice, however, it is secondary to that of the client. The job of a copywriter is to adapt to their writing style and tone depending on who they are speaking to and who they are speaking to. Copywriters have to ask questions and research on the existing collateral to immerse themselves in the voice of the client to write the right project.
What Does The Job Of A Copywriter Entail?
- Blog Posts – these can range from around 400-1500 words. Usually, they are a bit more informal or opinionated, but it varies from client to client.
- White Papers – white papers tend to be 1,500 – 2,500 words and are informative, educational documents that explain the origins of a problem and how it might be solved. Often the solution is linked to what the client sells, but the majority of the white paper will be objective and useful.
- Emails – email campaigns are used to pique interest, raise awareness, and prompt action. The emails have to be short, enticing, and informative in order to help nurture leads into customers.
- Social Media Posts – social media requires copywriting too, from those limited character tweets and witty Facebook updates.
- Case Studies – these are short articles that explain how a company helped its clients. Case studies often have a formulaic structure, but a good copywriter can find the story inside it.
- Industry Reports – these are based on real research that expands upon a certain issue, industry, or trend.
- Website Copywriting for the web comes with its own set of rules and guiding principles. It requires a whole skill set, however, most copywriters have it up to their sleeve.
Although copywriting does involve a significant amount of writing, there is far more to the role. With the ability to undertake thorough research, write in varying voices, manage marketing activities and attract new business, today’s copywriters have the opportunity to specialize in certain areas and create a role that is compatible with their lifestyle and their expertise.
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