16Oct

How To Turn Your Customers Into Your Advertisers


As a writer, it your job to promote and market your services and products. Similarly, it is also your job to ensure that your buyers put in a good word for you at all times. Such buyers are known as ‘Brand Advocates’ and they play an important role in your company’s growth.

  

Brand advocacy is a philosophy and practice where people who love using your product or service promote your services to their friends and associates. The fan of a product or service does this promotion naturally and the company does not spend any money on this type of advertisement.

  

A company can identify their brand loyalists and nurture them throughout the buying cycle so that both parties can benefit from a long-term relationship. Once your customers become your brand experts, they become extremely valuable assets for your business.

  

Ways To Turn Your Customers Into Advertisers:

1. Provide Your Customers With A Fantastic Customer Service Experience

Consumers deserve a wonderful customer experience whenever they decide to trade with a new company. There are several ways that you can go that ‘extra mile’ when it comes to consumer support.

They include:

  • Training your team
  • Listening to your customers
  • Showing respect
  • Doing something special for the community
  • Creating Wow moments
  • Being honest and truthful
  • Solving issues

   

If you successfully provide these important things then you will end up with happy clients who can turn into your advocates.

2. Serve Customers On Multiple Channels

  

Clients know how convenient it is to engage with a company on multiple channels. With multiple channels, clients have the freedom to choose the most suitable channel as per their capabilities.

  

Companies have to be active on telephone lines, e-mails, text messages, video calling, websites, at the brick and mortar store, on the app, social media, and with tools like Live Chat at all times.

  

It is vital that you encourage your team to use tools like Live Chat because recent data suggests that having questions answered by a live person while in the middle of an online purchase is one of the most important features a website or business can offer.

  

Live Chat offers a myriad of features which companies, and in turn users, can make good use of to solve issues. In addition, likewise, a company can get in touch with a client. The more options you are active on, the better service you are providing.

3. Use Social Media Correctly And Effectively

  

Social media is one of the most important things that you can rely one when tracking and encouraging brand advocacy. With social media, you get a very broad reach. Besides, people love using social media and this is where you have a chance to serve them. 

  

The more you interact with people and solve their issues on mediums like Facebook, Twitter, Instagram, and Google +, the more value you provide them, and the more they like you. After using social media to build, that trust and loyalty with your customer, they will be encouraged to share their good experiences with you, and hopefully, with the world.

  

4. Offer Rewards And Loyalty Points

Most companies run loyalty programs for their beloved, returning, and faithful customers. In addition, they provide and offer some extra and exclusive facilities in them. It is your duty to calm your clients in case they are unhappy about something and solve their issues.

   

Once you solve an issue, you can offer your customer with small rewards or loyalty points as a gesture of goodwill. In addition, you can also surprise your clients by giving them a free upgrade.

    

5. Give Referral Bonuses Or Invite Bonuses

Just like rewards, you can give your clients referral and invitation bonuses if they ask their friends to use your service. Such incentives are one of the best ways to promote your brand with the trait of word of mouth marketing.

   

6. Ask For Feedback

Listening to your clients is one of the best ways to serve them. You need to ask for their feedback in order to know what they like or they want changed. Your clients will believe that you take your customer service seriously if you regularly survey them. You can use various mediums to collect this information. You can do surveys, sales feedback, call center feedbacks, and social media posts.

  

Conclusion

Customer satisfaction may be one of the most difficult things to achieve. However, turning loyal clients into your brand marketers might be an even bigger challenge. Nevertheless, if you practice some of the tips above you will be able to your passionate clients into true advocates.