18Oct

Guest Blogging – Why You Should Add Guest Posting To Your Content Marketing Strategy


Guest blogging — also known as guest posting — is one of the easiest and cheapest methods of gaining brand exposure, backlinks, and online trust.

  

Therefore, if you have just launched a new business, or want to take your existing business to the next level, you should look for blog posting opportunities and write actively for authority websites within your field to create awareness about your own website. 

  

One of the advantages of guest posting is that you receive backlinks to your own website.  However, the most important aspect of guest posting is the relationship that you build with other businesses.

  

This relationship allows the guest blogger to tap into their audience to get exposure for your brand and sell your product within their website.

  

How Does Guest Blogging Work?

  

 

The concept of guest blogging is very simple. First, you look for people within your industry who accept guest posts.  Once you approach them and suggest the topic, they will publish it in their blog with a link back to your website. The link is usually placed at the bottom of the article in the Author Box.

  

Why Would Anyone Want You To Write For Them?

  

Website owners are interested in publishing high-quality content on their website in order to attract new readers. This makes guest blogging a win-win solution for both website owners -who want to rank higher in search engines - and bloggers who are interested in attracting more readers to their blog.

  

How Do You Find Guest Blogging Opportunities?

  

There are a number of ways to find guest posting opportunities. These include:

  

1. Searching Online

The easiest way to get guest posting opportunities is using Google or Bing. To get only those people who are interested in getting guest posts within your industry, use the main keywords of your website and phrases like:

  • Keyword + " submission guidelines”
  • Keyword + " guest post guidelines”
  • Keyword + " accepting guest posts”
  • Keyword + " contribute an article”
  • Keyword + " submit content”
  • Keyword + " guest post”
  • Keyword + " want to write”
  • Keyword + " write for us”
  • Keyword + " add a post”
  • Keyword + " become a contributor”
  • Keyword + " guest post by”
  • Keyword + " submit your post”

  

2. Use Websites That Connect Publishers And Bloggers.

  

These websites include:

  • Myblogguest
  • Blogger LinkUp
  • Guest Crew

  

3. Use Twitter advanced search to find guest posting opportunities

  

4. Send a cold email to websites within your field asking them if you can write a blog post for them.

  

What Are The Benefits Of Guest Blogging?

  

Guest posting offers many major benefits for your company.  These include:

  

1. Instant Exposure to Targeted Traffic

  

If you write for websites that allows you to insert a link back to your website, a guest post will translate into instant exposure and traffic. You should be able to start making sales from the traffic that you get through your guest post if your landing page has all the elements that increase conversation.

   

2. Stimulate Social Media Shares

  

Getting social shares is one of the easiest ways of extending your brand’s reach. If you guest post for a website that has a lot of social media activity, your content should get an equally high level of shares, likes, and engagement.

   

3. Grow Your Social Media Following

  

Having your name on an authoritative sites allows you to gain online credibility, which will increase you social media efforts and allow you to get posting opportunities in future blog a lot easier. In addition, the social media activity that you get from guest posting should help you gain more social media followers and accelerate your lead generation efforts.

   

4. Get High Quality Backlinks To Your Websites

Most websites do not offer monetary rewards for guest posting. The only compensation you will get is a keyword optimized link back to your website.

   

5. Shortening the Sales Cycle

  

Consumers rarely buy from unfamiliar brands. Therefore, writing articles for authority websites helps you reduce the sales cycle by making your target audience familiar with your brand. In other words, guest posts introduce your website’s value proposition to the clients even before they land on your website.

6. Improve Your Writing And Content Marketing Skills

  

Authority sites have a very high editorial standard and sophisticated content marketing strategies. Working with them will help you to improve your writing skills and improve your content marketing skills. You can then use the experience you get while guest posting in your own website to grow your website.

  

Conclusion

  

If you were not already doing it, you should start looking for new opportunities to guest post. While guest posting takes a lot of effort and time, writing even a single guest post per month can make significant change to the traffic of your business. However, you have to choose the websites to write for carefully to ensure that your website benefits from any traffic that your post will generate.